Spring 2024 Subject: Marketing

Spring 2024 Marketing B5601 Marketing Strategy
Section 001	Call Number: 15146 Points: 3 View in Vergil Enrollment: 58 students (74 max) as of November 20, 2024 Instructors: Zhida Gui and Ran Kivetz
Section 002	Call Number: 15151 Points: 3 View in Vergil Enrollment: 60 students (74 max) as of November 20, 2024 Instructors: Zhida Gui and Ran Kivetz
Spring 2024 Marketing B6601 MARKETING
Section 001	Call Number: 14469 Points: 1.5 View in Vergil Day/Time: MW 2:20pm-3:50pm Location: 440 Kravis Hall Enrollment: 63 students (74 max) as of November 20, 2024 Instructor: Kristen Lane
Section 002	Call Number: 14472 Points: 1.5 View in Vergil Day/Time: MW 4:10pm-5:40pm Location: 440 Kravis Hall Enrollment: 62 students (74 max) as of November 20, 2024 Instructor: Kristen Lane
Section 003	Call Number: 14470 Points: 1.5 View in Vergil Day/Time: MW 10:50am-12:20pm Location: 440 Kravis Hall Enrollment: 61 students (74 max) as of November 20, 2024 Instructor: Kristen Lane
Section 004	Call Number: 14471 Points: 1.5 View in Vergil Day/Time: MW 9:00am-10:30am Location: 440 Kravis Hall Enrollment: 64 students (74 max) as of November 20, 2024 Instructor: Kristen Lane
Spring 2024 Marketing B7607 STRATEGIC CONSUMER INSIGHT
Section 001	STRATEGIC CONSUMER INSIGH Call Number: 14788 Points: 3 View in Vergil Enrollment: 21 students (50 max) as of November 20, 2024 Instructor: Michel Pham
Spring 2024 Marketing B7609 Generative AI for Business
Section 001	Generative AI for Busines Call Number: 14793 Points: 1.5 View in Vergil Enrollment: 43 students (74 max) as of November 20, 2024 Instructor: Malek A Ben Sliman
Spring 2024 Marketing B7632 Digital Product Management Lab
Section 001	Digital Product Managemen Call Number: 15161 Points: 3 View in Vergil Enrollment: 20 students (32 max) as of November 20, 2024 Instructor: Christopher Lasala
Spring 2024 Marketing B7649 Pricing Strategies
Section 001	Call Number: 15136 Points: 1.5 View in Vergil Enrollment: 15 students (50 max) as of November 20, 2024 Instructor: Asim Ansari
Spring 2024 Marketing B7654 Sustainable Marketing
Section 001	Call Number: 14787 Points: 3 View in Vergil Enrollment: 16 students (50 max) as of November 20, 2024 Instructor: Silvia Bellezza
Spring 2024 Marketing B7658 Catching Growth Waves: To 2050 and Beyon
Section 001	Catching Growth Waves: To Call Number: 15137 Points: 3 View in Vergil Enrollment: 12 students (74 max) as of November 20, 2024 Instructor: Rajeev Kohli
Spring 2024 Marketing B7677 High Tech Entrepreneurship
Section 100	High Tech Entrepreneurshi Call Number: 14789 Points: 3 View in Vergil Day/Time: MTWRU 9:00am-5:00pm Location: 490 GEFFEN HALL Enrollment: 28 students (38 max) as of November 20, 2024 Instructors: Ran Kivetz and Gary Singer
Spring 2024 Marketing B8506 Launch Your Startup II
Section 001	Call Number: 14458 Points: 1.5 View in Vergil Day/Time: W 9:00am-12:15pm Location: 490 Kravis Hall Enrollment: 17 students (40 max) as of November 20, 2024 Instructor: Steven Winshel
Spring 2024 Marketing B8568 Branding in the Arts
Section 001	Call Number: 14516 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:15pm Location: 420 GEFFEN HALL Enrollment: 61 students (74 max) as of November 20, 2024 Instructor: Bernd H Schmitt
Spring 2024 Marketing B8604 Frontiers in Retailing
Section 001	Call Number: 14430 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:15pm Location: 820 Kravis Hall Enrollment: 48 students (50 max) as of November 20, 2024 Instructors: Oliver Chen and Kinshuk Jerath
Spring 2024 Marketing B8605 Succeeding in Consulting: from Project M
Section 001	Succeeding in Consulting Call Number: 14436 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: 690 Kravis Hall Enrollment: 54 students (60 max) as of November 20, 2024 Instructors: Toos Daruvala and Joe Timko
Spring 2024 Marketing B8607 Strategic Consumer Insights
Section 001	Strategic Consumer Insigh Call Number: 14551 Points: 3 View in Vergil Day/Time: W 2:20pm-5:35pm Location: 440 GEFFEN HALL Enrollment: 42 students (50 max) as of November 20, 2024 Instructor: Michel Pham
Spring 2024 Marketing B8609 Generative AI for Business
Section 001	Generative AI for Busines Call Number: 14421 Points: 1.5 View in Vergil Day/Time: R 6:00pm-9:15pm Location: 620 Kravis Hall Enrollment: 68 students (74 max) as of November 20, 2024 Instructor: Malek A Ben Sliman
Spring 2024 Marketing B8610 Growth Hacking: Scaling Your Product fro
Section 001	Growth Hacking Call Number: 14428 Points: 3 View in Vergil Day/Time: W 6:00pm-9:15pm Location: 670 Kravis Hall Enrollment: 74 students (74 max) as of November 20, 2024 Instructor: Ross Goldenberg
Spring 2024 Marketing B8612 Premium Brand Strategy
Section 001	Call Number: 14550 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: 570 GEFFEN HALL Enrollment: 28 students (30 max) as of November 20, 2024 Instructor: Jan Patrick Kuehlwein
Spring 2024 Marketing B8613 Entrepreneurial Selling
Section 001	Call Number: 14549 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: 520 GEFFEN HALL Enrollment: 62 students (74 max) as of November 20, 2024 Instructor: Eric Baron
Spring 2024 Marketing B8615 Media Marketing and Entreprene
Section 001	Media Marketing and Entre Call Number: 14410 Points: 1.5 View in Vergil Day/Time: TW 9:00am-5:00pm Location: 640 GEFFEN HALL Day/Time: R 9:00am-1:00pm Location: 640 GEFFEN HALL Enrollment: 60 students (60 max) as of November 20, 2024 Instructor: Sharad Devarajan
Spring 2024 Marketing B8616 The Business of Aesthetics and Experienc
Section 001	The Business of Aest and Call Number: 14419 Points: 3 View in Vergil Day/Time: M 9:00am-12:15pm Location: 640 GEFFEN HALL Enrollment: 68 students (74 max) as of November 20, 2024 Instructors: Pauline Brown and Bernd H Schmitt
Spring 2024 Marketing B8619 Behav Econ & Decision Making
Section 001	Behav Econ & Decision Mak Call Number: 14548 Points: 3 View in Vergil Day/Time: TR 2:20pm-3:50pm Location: 690 Kravis Hall Enrollment: 53 students (74 max) as of November 20, 2024 Instructor: Elizabeth Friedman
Section 002	Behav Econ & Decision Mak Call Number: 14547 Points: 3 View in Vergil Day/Time: TR 4:10pm-5:40pm Location: 690 Kravis Hall Enrollment: 12 students (50 max) as of November 20, 2024 Instructor: Elizabeth Friedman
Section 003	Behav Econ & Decision Mak Call Number: 14545 Points: 3 View in Vergil Day/Time: W 6:00pm-9:15pm Location: 520 GEFFEN HALL Enrollment: 51 students (74 max) as of November 20, 2024 Instructor: Eric Johnson
Spring 2024 Marketing B8624 DRIVING STRATEGIC IMPACT
Section 001	Call Number: 14513 Points: 1.5 View in Vergil Day/Time: T 9:00am-12:15pm Location: 440 GEFFEN HALL Enrollment: 42 students (50 max) as of November 20, 2024 Instructor: Marco Viola
Spring 2024 Marketing B8629 Entertainment Marketing & The
Section 001	Entertainment Marketing & Call Number: 14546 Points: 1.5 View in Vergil Day/Time: W 6:00pm-9:15pm Location: 840 Kravis Hall Enrollment: 71 students (74 max) as of November 20, 2024 Instructor: Jarrod Moses
Spring 2024 Marketing B8632 Digital Product Management Lab
Section 001	Digital Product Managemen Call Number: 14639 Points: 3 View in Vergil Day/Time: TR 10:50am-12:20pm Location: 880 Kravis Hall Enrollment: 32 students (32 max) as of November 20, 2024 Instructor: Christopher Lasala
Spring 2024 Marketing B8633 Data Science for Marketing Managers
Section 001	Data Science Marketing Mg Call Number: 14464 Points: 1.5 View in Vergil Day/Time: M 6:00pm-9:15pm Location: 420 Kravis Hall Enrollment: 33 students (74 max) as of November 20, 2024 Instructor: Shawndra Hill
Spring 2024 Marketing B8636 Product Management (Full-Term)
Section 001	Product Management (Full- Call Number: 14508 Points: 3 View in Vergil Day/Time: M 6:00pm-9:15pm Location: 520 GEFFEN HALL Enrollment: 70 students (74 max) as of November 20, 2024 Instructors: Kurt Fulepp and Eric Hellweg
Section 002	Product Management (Full- Call Number: 14510 Points: 3 View in Vergil Day/Time: R 6:00pm-9:15pm Location: 420 Kravis Hall Enrollment: 38 students (50 max) as of November 20, 2024 Instructor: Jason R Lambert
Section 003	Product Management (Full- Call Number: 14509 Points: 3 View in Vergil Day/Time: R 9:00am-12:15pm Location: 870 Kravis Hall Enrollment: 74 students (74 max) as of November 20, 2024 / Full Instructor: Paul Canetti
Spring 2024 Marketing B8640 The Art of Teaming Up: Marketing Partner
Section 001	The Art of Teaming Up Call Number: 14425 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:15pm Location: 820 Kravis Hall Enrollment: 63 students (74 max) as of November 20, 2024 Instructor: Austin N Cohen
Spring 2024 Marketing B8641 Retail Management
Section 001	Call Number: 14438 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: 890 Kravis Hall Enrollment: 48 students (50 max) as of November 20, 2024 Instructor: Andreas Schulmeyer
Spring 2024 Marketing B8643 Retail Analytics
Section 001	Call Number: 14466 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: 410 Kravis Hall Enrollment: 47 students (50 max) as of November 20, 2024 Instructor: Prashant Agrawal
Spring 2024 Marketing B8646 A Strategic Marketing Approach
Section 001	A Strategic Marketing App Call Number: 14544 Points: 1.5 View in Vergil Day/Time: T 2:20pm-5:35pm Location: 840 Kravis Hall Enrollment: 47 students (50 max) as of November 20, 2024 Instructor: Marco Viola
Spring 2024 Marketing B8648 The Marketing of an American P
Section 001	The Marketing of an Ameri Call Number: 14543 Points: 1.5 View in Vergil Day/Time: W 2:20pm-5:35pm Location: 620 Kravis Hall Enrollment: 41 students (40 max) as of November 20, 2024 Instructor: Ellen Schapps
Spring 2024 Marketing B8649 Pricing Strategies
Section 001	Call Number: 14541 Points: 1.5 View in Vergil Day/Time: TR 10:50am-12:20pm Location: 690 Kravis Hall Enrollment: 50 students (74 max) as of November 20, 2024 Instructor: Asim Ansari
Section 002	Call Number: 14542 Points: 1.5 View in Vergil Day/Time: TR 2:20pm-3:50pm Location: 870 Kravis Hall Enrollment: 62 students (74 max) as of November 20, 2024 Instructor: Asim Ansari
Section 060	Call Number: 14685 Points: 1.5 View in Vergil Day/Time: W 9:00am-12:15pm Location: 520 GEFFEN HALL Enrollment: 32 students (50 max) as of November 20, 2024 Instructor: Asim Ansari
Spring 2024 Marketing B8654 Sustainable Marketing
Section 001	Call Number: 14641 Points: 3 View in Vergil Day/Time: MW 9:00am-10:30am Location: 670 Kravis Hall Enrollment: 34 students (50 max) as of November 20, 2024 Instructor: Silvia Bellezza
Spring 2024 Marketing B8655 Marketing of Luxury Products
Section 001	Marketing of Luxury Produ Call Number: 14405 Points: 3 View in Vergil Day/Time: TWRFS 9:00am-5:00pm Location: 440 GEFFEN HALL Enrollment: 24 students (24 max) as of November 20, 2024 Instructor: Ketty Maisonrouge
Spring 2024 Marketing B8666 MEDIA PLATFORMS & CONTENT (Full-Term)
Section 001	MEDIA PLATFORMS & CONTENT Call Number: 14540 Points: 3 View in Vergil Day/Time: TR 2:20pm-5:35pm Location: 620 GEFFEN HALL Enrollment: 68 students (74 max) as of November 20, 2024 Instructor: Miklos Sarvary
Spring 2024 Marketing B8667 Foundations of Product Innovation
Section 001	Foundations of Innovation Call Number: 14511 Points: 3 View in Vergil Day/Time: W 9:00am-12:15pm Location: 420 GEFFEN HALL Enrollment: 42 students (54 max) as of November 20, 2024 Instructor: Melanie Brucks
Section 002	Foundations of Innovation Call Number: 14512 Points: 3 View in Vergil Day/Time: W 2:20pm-5:35pm Location: 420 GEFFEN HALL Enrollment: 32 students (54 max) as of November 20, 2024 Instructor: Melanie Brucks
Spring 2024 Marketing B8679 Digital Marketing
Section 001	Call Number: 14408 Points: 3 View in Vergil Day/Time: TWRFS 9:00am-5:00pm Location: 820 Kravis Hall Enrollment: 61 students (74 max) as of November 20, 2024 Instructor: Dante Donati
Section 002	Call Number: 14539 Points: 1.5 View in Vergil Day/Time: TR 10:50am-12:20pm Location: 890 Kravis Hall Enrollment: 64 students (74 max) as of November 20, 2024 Instructor: Kinshuk Jerath
Spring 2024 Marketing B8685 Media and Entertainment: Strat
Section 001	Media and Entertainment: Call Number: 14538 Points: 3 View in Vergil Day/Time: T 2:20pm-5:35pm Location: 630 Kravis Hall Enrollment: 23 students (28 max) as of November 20, 2024 Instructor: Ava Seave
Spring 2024 Marketing B8694 Building the Sales Machine
Section 001	Building the Sales Machin Call Number: 14417 Points: 1.5 View in Vergil Day/Time: M 6:00pm-9:15pm Location: 390 GEFFEN HALL Enrollment: 62 students (74 max) as of November 20, 2024 Instructors: Michael C Brown and Beth Kinerk
Spring 2024 Marketing B9608 (PhD) Experimental Design & An
Section 001	(PhD) Experimental Design Call Number: 14704 Points: 4 View in Vergil Day/Time: R 9:00am-12:15pm Location: 380 GEFFEN HALL Enrollment: 4 students (18 max) as of November 20, 2024 Instructor: Michel Pham
Spring 2024 Marketing B9613 (PHD)MATH MODELS IN MARKETING
Section 001	(PHD)MATH MODELS IN MARKE Call Number: 14718 Points: 3 View in Vergil Day/Time: M 10:30am-2:00pm Location: 630 Kravis Hall Enrollment: 6 students (25 max) as of November 20, 2024 Instructor: Rajeev Kohli
Spring 2024 Marketing B9615 (PhD) Empirical Models I
Section 001	Call Number: 14705 Points: 3 View in Vergil Day/Time: F 9:00am-12:15pm Location: 830 Kravis Hall Enrollment: 4 students (25 max) as of November 20, 2024 Instructor: Oded Netzer
Spring 2024 Marketing B9653 MS Machine Learning
Section 001	Call Number: 14681 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:00pm Location: 670 Kravis Hall Enrollment: 49 students (74 max) as of November 20, 2024 Instructor: George Lentzas
Spring 2024 Marketing B9654 MS Artificial Intelligence
Section 001	MS Artificial Intelligenc Call Number: 14682 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:00pm Location: 670 Kravis Hall Enrollment: 44 students (74 max) as of November 20, 2024 Instructor: George Lentzas
Spring 2024 Marketing B9655 MS Digital Marketing
Section 001	Call Number: 14683 Points: 1.5 View in Vergil Day/Time: TR 2:20pm-3:50pm Location: 430 Kravis Hall Enrollment: 13 students (25 max) as of November 20, 2024 Instructor: Kinshuk Jerath
Spring 2024 Marketing B9660 Capstone project
Section 001	Call Number: 21056 Points: 3 View in Vergil Enrollment: 25 students (25 max) as of November 20, 2024 / Full Notes: CBS MS Marketing students only Instructor: Bolong Li
Spring 2024 Marketing B9697 MS Marketing Internship
Section 001	Call Number: 18593 Points: 1.5 View in Vergil Enrollment: 0 students as of November 20, 2024

Spring 2024 Marketing B5601
Marketing Strategy

Section 001

Call Number:: 15146
Points:: 3
Enrollment:: 58 students (74 max) as of November 20, 2024
Instructors:: Zhida Gui and Ran Kivetz

Section 002

Call Number:: 15151
Points:: 3
Enrollment:: 60 students (74 max) as of November 20, 2024
Instructors:: Zhida Gui and Ran Kivetz

Spring 2024 Marketing B6601
MARKETING

Section 001

Call Number:: 14469
Points:: 1.5
Day/Time:: MW 2:20pm-3:50pm
Location:: 440 Kravis Hall
Enrollment:: 63 students (74 max) as of November 20, 2024
Instructor:: Kristen Lane

Section 002

Call Number:: 14472
Points:: 1.5
Day/Time:: MW 4:10pm-5:40pm
Location:: 440 Kravis Hall
Enrollment:: 62 students (74 max) as of November 20, 2024
Instructor:: Kristen Lane

Section 003

Call Number:: 14470
Points:: 1.5
Day/Time:: MW 10:50am-12:20pm
Location:: 440 Kravis Hall
Enrollment:: 61 students (74 max) as of November 20, 2024
Instructor:: Kristen Lane

Section 004

Call Number:: 14471
Points:: 1.5
Day/Time:: MW 9:00am-10:30am
Location:: 440 Kravis Hall
Enrollment:: 64 students (74 max) as of November 20, 2024
Instructor:: Kristen Lane

Spring 2024 Marketing B7607
STRATEGIC CONSUMER INSIGHT

Section 001

Call Number:: 14788
Points:: 3
Enrollment:: 21 students (50 max) as of November 20, 2024
Instructor:: Michel Pham

Spring 2024 Marketing B7609
Generative AI for Business

Section 001

Call Number:: 14793
Points:: 1.5
Enrollment:: 43 students (74 max) as of November 20, 2024
Instructor:: Malek A Ben Sliman

Spring 2024 Marketing B7632
Digital Product Management Lab

Section 001

Call Number:: 15161
Points:: 3
Enrollment:: 20 students (32 max) as of November 20, 2024
Instructor:: Christopher Lasala

Spring 2024 Marketing B7649
Pricing Strategies

Section 001

Call Number:: 15136
Points:: 1.5
Enrollment:: 15 students (50 max) as of November 20, 2024
Instructor:: Asim Ansari

Spring 2024 Marketing B7654
Sustainable Marketing

Section 001

Call Number:: 14787
Points:: 3
Enrollment:: 16 students (50 max) as of November 20, 2024
Instructor:: Silvia Bellezza

Spring 2024 Marketing B7658
Catching Growth Waves: To 2050 and Beyon

Section 001

Call Number:: 15137
Points:: 3
Enrollment:: 12 students (74 max) as of November 20, 2024
Instructor:: Rajeev Kohli

Spring 2024 Marketing B7677
High Tech Entrepreneurship

Section 100

Call Number:: 14789
Points:: 3
Day/Time:: MTWRU 9:00am-5:00pm
Location:: 490 GEFFEN HALL
Enrollment:: 28 students (38 max) as of November 20, 2024
Instructors:: Ran Kivetz and Gary Singer

Spring 2024 Marketing B8506
Launch Your Startup II

Section 001

Call Number:: 14458
Points:: 1.5
Day/Time:: W 9:00am-12:15pm
Location:: 490 Kravis Hall
Enrollment:: 17 students (40 max) as of November 20, 2024
Instructor:: Steven Winshel

Spring 2024 Marketing B8568
Branding in the Arts

Section 001

Call Number:: 14516
Points:: 1.5
Day/Time:: T 6:00pm-9:15pm
Location:: 420 GEFFEN HALL
Enrollment:: 61 students (74 max) as of November 20, 2024
Instructor:: Bernd H Schmitt

Spring 2024 Marketing B8604
Frontiers in Retailing

Section 001

Call Number:: 14430
Points:: 1.5
Day/Time:: T 6:00pm-9:15pm
Location:: 820 Kravis Hall
Enrollment:: 48 students (50 max) as of November 20, 2024
Instructors:: Oliver Chen and Kinshuk Jerath

Spring 2024 Marketing B8605
Succeeding in Consulting: from Project M

Section 001

Call Number:: 14436
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: 690 Kravis Hall
Enrollment:: 54 students (60 max) as of November 20, 2024
Instructors:: Toos Daruvala and Joe Timko

Spring 2024 Marketing B8607
Strategic Consumer Insights

Section 001

Call Number:: 14551
Points:: 3
Day/Time:: W 2:20pm-5:35pm
Location:: 440 GEFFEN HALL
Enrollment:: 42 students (50 max) as of November 20, 2024
Instructor:: Michel Pham

Spring 2024 Marketing B8609
Generative AI for Business

Section 001

Call Number:: 14421
Points:: 1.5
Day/Time:: R 6:00pm-9:15pm
Location:: 620 Kravis Hall
Enrollment:: 68 students (74 max) as of November 20, 2024
Instructor:: Malek A Ben Sliman

Spring 2024 Marketing B8610
Growth Hacking: Scaling Your Product fro

Section 001

Call Number:: 14428
Points:: 3
Day/Time:: W 6:00pm-9:15pm
Location:: 670 Kravis Hall
Enrollment:: 74 students (74 max) as of November 20, 2024
Instructor:: Ross Goldenberg

Spring 2024 Marketing B8612
Premium Brand Strategy

Section 001

Call Number:: 14550
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: 570 GEFFEN HALL
Enrollment:: 28 students (30 max) as of November 20, 2024
Instructor:: Jan Patrick Kuehlwein

Spring 2024 Marketing B8613
Entrepreneurial Selling

Section 001

Call Number:: 14549
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: 520 GEFFEN HALL
Enrollment:: 62 students (74 max) as of November 20, 2024
Instructor:: Eric Baron

Spring 2024 Marketing B8615
Media Marketing and Entreprene

Section 001

Call Number:: 14410
Points:: 1.5
Day/Time:: TW 9:00am-5:00pm
Location:: 640 GEFFEN HALL
Day/Time:: R 9:00am-1:00pm
Location:: 640 GEFFEN HALL
Enrollment:: 60 students (60 max) as of November 20, 2024
Instructor:: Sharad Devarajan

Spring 2024 Marketing B8616
The Business of Aesthetics and Experienc

Section 001

Call Number:: 14419
Points:: 3
Day/Time:: M 9:00am-12:15pm
Location:: 640 GEFFEN HALL
Enrollment:: 68 students (74 max) as of November 20, 2024
Instructors:: Pauline Brown and Bernd H Schmitt

Spring 2024 Marketing B8619
Behav Econ & Decision Making

Section 001

Call Number:: 14548
Points:: 3
Day/Time:: TR 2:20pm-3:50pm
Location:: 690 Kravis Hall
Enrollment:: 53 students (74 max) as of November 20, 2024
Instructor:: Elizabeth Friedman

Section 002

Call Number:: 14547
Points:: 3
Day/Time:: TR 4:10pm-5:40pm
Location:: 690 Kravis Hall
Enrollment:: 12 students (50 max) as of November 20, 2024
Instructor:: Elizabeth Friedman

Section 003

Call Number:: 14545
Points:: 3
Day/Time:: W 6:00pm-9:15pm
Location:: 520 GEFFEN HALL
Enrollment:: 51 students (74 max) as of November 20, 2024
Instructor:: Eric Johnson

Spring 2024 Marketing B8624
DRIVING STRATEGIC IMPACT

Section 001

Call Number:: 14513
Points:: 1.5
Day/Time:: T 9:00am-12:15pm
Location:: 440 GEFFEN HALL
Enrollment:: 42 students (50 max) as of November 20, 2024
Instructor:: Marco Viola

Spring 2024 Marketing B8629
Entertainment Marketing & The

Section 001

Call Number:: 14546
Points:: 1.5
Day/Time:: W 6:00pm-9:15pm
Location:: 840 Kravis Hall
Enrollment:: 71 students (74 max) as of November 20, 2024
Instructor:: Jarrod Moses

Spring 2024 Marketing B8632
Digital Product Management Lab

Section 001

Call Number:: 14639
Points:: 3
Day/Time:: TR 10:50am-12:20pm
Location:: 880 Kravis Hall
Enrollment:: 32 students (32 max) as of November 20, 2024
Instructor:: Christopher Lasala

Spring 2024 Marketing B8633
Data Science for Marketing Managers

Section 001

Call Number:: 14464
Points:: 1.5
Day/Time:: M 6:00pm-9:15pm
Location:: 420 Kravis Hall
Enrollment:: 33 students (74 max) as of November 20, 2024
Instructor:: Shawndra Hill

Spring 2024 Marketing B8636
Product Management (Full-Term)

Section 001

Call Number:: 14508
Points:: 3
Day/Time:: M 6:00pm-9:15pm
Location:: 520 GEFFEN HALL
Enrollment:: 70 students (74 max) as of November 20, 2024
Instructors:: Kurt Fulepp and Eric Hellweg

Section 002

Call Number:: 14510
Points:: 3
Day/Time:: R 6:00pm-9:15pm
Location:: 420 Kravis Hall
Enrollment:: 38 students (50 max) as of November 20, 2024
Instructor:: Jason R Lambert

Section 003

Call Number:: 14509
Points:: 3
Day/Time:: R 9:00am-12:15pm
Location:: 870 Kravis Hall
Enrollment:: 74 students (74 max) as of November 20, 2024 / Full
Instructor:: Paul Canetti

Spring 2024 Marketing B8640
The Art of Teaming Up: Marketing Partner

Section 001

Call Number:: 14425
Points:: 1.5
Day/Time:: T 6:00pm-9:15pm
Location:: 820 Kravis Hall
Enrollment:: 63 students (74 max) as of November 20, 2024
Instructor:: Austin N Cohen

Spring 2024 Marketing B8641
Retail Management

Section 001

Call Number:: 14438
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: 890 Kravis Hall
Enrollment:: 48 students (50 max) as of November 20, 2024
Instructor:: Andreas Schulmeyer

Spring 2024 Marketing B8643
Retail Analytics

Section 001

Call Number:: 14466
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: 410 Kravis Hall
Enrollment:: 47 students (50 max) as of November 20, 2024
Instructor:: Prashant Agrawal

Spring 2024 Marketing B8646
A Strategic Marketing Approach

Section 001

Call Number:: 14544
Points:: 1.5
Day/Time:: T 2:20pm-5:35pm
Location:: 840 Kravis Hall
Enrollment:: 47 students (50 max) as of November 20, 2024
Instructor:: Marco Viola

Spring 2024 Marketing B8648
The Marketing of an American P

Section 001

Call Number:: 14543
Points:: 1.5
Day/Time:: W 2:20pm-5:35pm
Location:: 620 Kravis Hall
Enrollment:: 41 students (40 max) as of November 20, 2024
Instructor:: Ellen Schapps

Spring 2024 Marketing B8649
Pricing Strategies

Section 001

Call Number:: 14541
Points:: 1.5
Day/Time:: TR 10:50am-12:20pm
Location:: 690 Kravis Hall
Enrollment:: 50 students (74 max) as of November 20, 2024
Instructor:: Asim Ansari

Section 002

Call Number:: 14542
Points:: 1.5
Day/Time:: TR 2:20pm-3:50pm
Location:: 870 Kravis Hall
Enrollment:: 62 students (74 max) as of November 20, 2024
Instructor:: Asim Ansari

Section 060

Call Number:: 14685
Points:: 1.5
Day/Time:: W 9:00am-12:15pm
Location:: 520 GEFFEN HALL
Enrollment:: 32 students (50 max) as of November 20, 2024
Instructor:: Asim Ansari

Spring 2024 Marketing B8654
Sustainable Marketing

Section 001

Call Number:: 14641
Points:: 3
Day/Time:: MW 9:00am-10:30am
Location:: 670 Kravis Hall
Enrollment:: 34 students (50 max) as of November 20, 2024
Instructor:: Silvia Bellezza

Spring 2024 Marketing B8655
Marketing of Luxury Products

Section 001

Call Number:: 14405
Points:: 3
Day/Time:: TWRFS 9:00am-5:00pm
Location:: 440 GEFFEN HALL
Enrollment:: 24 students (24 max) as of November 20, 2024
Instructor:: Ketty Maisonrouge

Spring 2024 Marketing B8666
MEDIA PLATFORMS & CONTENT (Full-Term)

Section 001

Call Number:: 14540
Points:: 3
Day/Time:: TR 2:20pm-5:35pm
Location:: 620 GEFFEN HALL
Enrollment:: 68 students (74 max) as of November 20, 2024
Instructor:: Miklos Sarvary

Spring 2024 Marketing B8667
Foundations of Product Innovation

Section 001

Call Number:: 14511
Points:: 3
Day/Time:: W 9:00am-12:15pm
Location:: 420 GEFFEN HALL
Enrollment:: 42 students (54 max) as of November 20, 2024
Instructor:: Melanie Brucks

Section 002

Call Number:: 14512
Points:: 3
Day/Time:: W 2:20pm-5:35pm
Location:: 420 GEFFEN HALL
Enrollment:: 32 students (54 max) as of November 20, 2024
Instructor:: Melanie Brucks

Spring 2024 Marketing B8679
Digital Marketing

Section 001

Call Number:: 14408
Points:: 3
Day/Time:: TWRFS 9:00am-5:00pm
Location:: 820 Kravis Hall
Enrollment:: 61 students (74 max) as of November 20, 2024
Instructor:: Dante Donati

Section 002

Call Number:: 14539
Points:: 1.5
Day/Time:: TR 10:50am-12:20pm
Location:: 890 Kravis Hall
Enrollment:: 64 students (74 max) as of November 20, 2024
Instructor:: Kinshuk Jerath

Spring 2024 Marketing B8685
Media and Entertainment: Strat

Section 001

Call Number:: 14538
Points:: 3
Day/Time:: T 2:20pm-5:35pm
Location:: 630 Kravis Hall
Enrollment:: 23 students (28 max) as of November 20, 2024
Instructor:: Ava Seave

Spring 2024 Marketing B8694
Building the Sales Machine

Section 001

Call Number:: 14417
Points:: 1.5
Day/Time:: M 6:00pm-9:15pm
Location:: 390 GEFFEN HALL
Enrollment:: 62 students (74 max) as of November 20, 2024
Instructors:: Michael C Brown and Beth Kinerk

Spring 2024 Marketing B9608
(PhD) Experimental Design & An

Section 001

Call Number:: 14704
Points:: 4
Day/Time:: R 9:00am-12:15pm
Location:: 380 GEFFEN HALL
Enrollment:: 4 students (18 max) as of November 20, 2024
Instructor:: Michel Pham

Spring 2024 Marketing B9613
(PHD)MATH MODELS IN MARKETING

Section 001

Call Number:: 14718
Points:: 3
Day/Time:: M 10:30am-2:00pm
Location:: 630 Kravis Hall
Enrollment:: 6 students (25 max) as of November 20, 2024
Instructor:: Rajeev Kohli

Spring 2024 Marketing B9615
(PhD) Empirical Models I

Section 001

Call Number:: 14705
Points:: 3
Day/Time:: F 9:00am-12:15pm
Location:: 830 Kravis Hall
Enrollment:: 4 students (25 max) as of November 20, 2024
Instructor:: Oded Netzer

Spring 2024 Marketing B9653
MS Machine Learning

Section 001

Call Number:: 14681
Points:: 1.5
Day/Time:: T 6:00pm-9:00pm
Location:: 670 Kravis Hall
Enrollment:: 49 students (74 max) as of November 20, 2024
Instructor:: George Lentzas

Spring 2024 Marketing B9654
MS Artificial Intelligence

Section 001

Call Number:: 14682
Points:: 1.5
Day/Time:: T 6:00pm-9:00pm
Location:: 670 Kravis Hall
Enrollment:: 44 students (74 max) as of November 20, 2024
Instructor:: George Lentzas

Spring 2024 Marketing B9655
MS Digital Marketing

Section 001

Call Number:: 14683
Points:: 1.5
Day/Time:: TR 2:20pm-3:50pm
Location:: 430 Kravis Hall
Enrollment:: 13 students (25 max) as of November 20, 2024
Instructor:: Kinshuk Jerath

Spring 2024 Marketing B9660
Capstone project

Section 001

Call Number:: 21056
Points:: 3
Enrollment:: 25 students (25 max) as of November 20, 2024 / Full
Notes:: CBS MS Marketing students only
Instructor:: Bolong Li

Spring 2024 Marketing B9697
MS Marketing Internship

Section 001

Call Number:: 18593
Points:: 1.5
Enrollment:: 0 students as of November 20, 2024

NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information.

Spring 2024 Subject: Marketing

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STRATEGIC CONSUMER INSIGH

Generative AI for Busines

Digital Product Managemen

Catching Growth Waves: To

High Tech Entrepreneurshi

Succeeding in Consulting

Strategic Consumer Insigh

Generative AI for Busines

Growth Hacking

Media Marketing and Entre

The Business of Aest and

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Entertainment Marketing &

Digital Product Managemen

Data Science Marketing Mg

Product Management (Full-

Product Management (Full-

Product Management (Full-

The Art of Teaming Up

A Strategic Marketing App

The Marketing of an Ameri

Marketing of Luxury Produ

MEDIA PLATFORMS & CONTENT

Foundations of Innovation

Foundations of Innovation

Media and Entertainment:

Building the Sales Machin

(PhD) Experimental Design

(PHD)MATH MODELS IN MARKE

MS Artificial Intelligenc

NOTE: Course information changes frequently, including Methods of Instruction. Please revisit these pages periodically for the most recent and up-to-date course information.

Spring 2024 Subject: Marketing

For easier printing select theplain text version of this subject listingand be sure to print using LANDSCAPE mode

STRATEGIC CONSUMER INSIGH

Generative AI for Busines

Digital Product Managemen

Catching Growth Waves: To

High Tech Entrepreneurshi

Succeeding in Consulting

Strategic Consumer Insigh

Generative AI for Busines

Growth Hacking

Media Marketing and Entre

The Business of Aest and

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Entertainment Marketing &

Digital Product Managemen

Data Science Marketing Mg

Product Management (Full-

Product Management (Full-

Product Management (Full-

The Art of Teaming Up

A Strategic Marketing App

The Marketing of an Ameri

Marketing of Luxury Produ

MEDIA PLATFORMS & CONTENT

Foundations of Innovation

Foundations of Innovation

Media and Entertainment:

Building the Sales Machin

(PhD) Experimental Design

(PHD)MATH MODELS IN MARKE

MS Artificial Intelligenc

For easier printing select the
plain text version of this subject listing
and be sure to print using LANDSCAPE mode