Spring 2024 Marketing B8636 section 003

Product Management (Full-Term)

Product Management (Full-

Call Number 14509
Day & Time
Location
R 9:00am-12:15pm
870 Kravis Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructor Paul Canetti
Type LECTURE
Method of Instruction In-Person
Course Description Product management is a fast-growing field born out of the need for a single person or small team of people within an organization to own the entirety of the end-to-end product development cycle, while also understanding and reconciling product decisions with business needs. This course focuses specifically on digital product management and is intended as a primer for those interested in a product management career or those with a general interest in how technology products are made. Those who want to play at the intersection of technology, business, and management are often well-suited for product management, a role that is often referred to as “CEO of the product” but without direct control of most of the resources required to build and launch a successful product. Product managers must be proficient in a broad range of capabilities and must lead through influence, not authority.

This course is aimed at those without a strong technical background who want to develop the knowledge and skills to get a leg up when joining a technology company. Students will get a strong understanding of what it means to be a product manager and its role in the organization. For those students who decide to put the skills learned from this class into practice, CBS offers a Digital Product Management Lab, a team-based experiential class that partners with member companies to address “Problems to be Solved” that require fresh product development thinking. For those students that decide against moving into PM as a career, many of the concepts and approaches covered in this class will help students in whatever path they choose.
Web Site Vergil
Department MARKETING
Enrollment 74 students (74 max) as of 10:05AM Saturday, December 7, 2024
Status Full
Subject Marketing
Number B8636
Section 003
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Section key 20241MRKT8636B003