Spring 2024 Marketing B7632 section 001

Digital Product Management Lab

Digital Product Managemen

Call Number 15161
Points 3
Grading Mode Standard
Approvals Required None
Instructor Christopher Lasala
Type LECTURE
Course Description

As the “CEO of the Product” Product Managers must be proficient in a wide range of capabilities which have been introduced in the Introduction to Product Management and Product Management II classes (or the combined “Product Management” class that is replacing those two classes in the Fall of 2022). This Lab will provide students with the opportunity to put those best practices and frameworks into practice by applying them to real problems and opportunities offered up by member companies. Students will be assigned specific product challenges and be responsible for completing assignments across most stages of the product development cycle, from ideation through commercialization. The course culminates in a formal recommendation to company executives with the suggested MVP, commercialization thesis, and business rationale. This course is geared toward students that aim to work at medium to large sized companies as a product manager or leader, versus start-ups or new ventures, even if some of the concepts are applicable. Note that this class is NOT intended for someone who has previously worked as a product manager in a tech firm but has completed the pre-req classes. For pre-req specifics, see the syllabus. If you do NOT meet the pre-req, you can request a waiver by filling out this form bit.ly/3paWUvj prior to registering for the class.

Web Site Vergil
Department MARKETING
Enrollment 20 students (32 max) as of 9:06PM Friday, December 6, 2024
Subject Marketing
Number B7632
Section 001
Division School of Business
Open To Business, Journalism
Section key 20241MRKT7632B001