Spring 2024 Marketing B8640 section 001

The Art of Teaming Up: Marketing Partner

The Art of Teaming Up

Call Number 14425
Day & Time
Location
T 6:00pm-9:15pm
820 Kravis Hall
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Austin N Cohen
Type LECTURE
Method of Instruction In-Person
Course Description

Partnerships are a critical marketing tool for businesses that plays a central role in? inter- and intra- company dynamics for organizations from startups to Fortune 500 companies. This marketing course will complement Columbia Business School’s courses on sales/selling. It is imperative to teach the value of partnerships, the frameworks that can be implemented in order to bring them to life, and the tangible, real-world elements that prepare students to enter the marketplace ready to create successful partnerships.
 

Web Site Vergil
Department MARKETING
Enrollment 63 students (74 max) as of 10:05AM Saturday, December 7, 2024
Subject Marketing
Number B8640
Section 001
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Section key 20241MRKT8640B001