Spring 2024 Marketing B8612 section 001

Premium Brand Strategy

Call Number 14550
Day & Time
Location
M 2:20pm-5:35pm
570 GEFFEN HALL
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Jan Patrick Kuehlwein
Type LECTURE
Method of Instruction In-Person
Course Description Why might someone invest time and pay a premium for a handbag, a hand-wash, a hotel stay or a jar of salt? And that in an environment where the internets long tail gives us seemingly infinite choices and algorithms serve up the optimal price-for-performance option?
Web Site Vergil
Department MARKETING
Enrollment 28 students (30 max) as of 10:05AM Saturday, December 7, 2024
Subject Marketing
Number B8612
Section 001
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Section key 20241MRKT8612B001