Spring 2024 Marketing B7607 section 001

STRATEGIC CONSUMER INSIGHT

STRATEGIC CONSUMER INSIGH

Call Number 14788
Points 3
Grading Mode Standard
Approvals Required None
Instructor Michel Pham
Type LECTURE
Method of Instruction In-Person
Course Description For most companies, business success requires the ability to uncover genuine insights about their customers. Which product is going to be a hit; which one is going to flop? Which aging brand can be revived; which one is doomed to die? Which product positioning will resonate best in the marketplace? Is a new market trend just a fad or is it going to last? How much will consumers be willing to pay for X? These are a few examples of the many important business questions that companies face every day and require customer insight.
Web Site Vergil
Department MARKETING
Enrollment 21 students (50 max) as of 9:06PM Friday, December 6, 2024
Subject Marketing
Number B7607
Section 001
Division School of Business
Open To Business, Journalism
Section key 20241MRKT7607B001