Spring 2024 Marketing B8649 section 001

Pricing Strategies

Call Number 14541
Day & Time
Location
TR 10:50am-12:20pm
690 Kravis Hall
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Asim Ansari
Type LECTURE
Method of Instruction In-Person
Course Description Pricing is one of the most powerful levers that a firm can use to maximize profits. However, this opportunity to impact profits often remains untapped as many managers do not know how to improve upon historical pricing practices within their companies and industries. This course prepares students to address both strategic and tactical pricing issues and to identify profit-boosting changes in pricing practices across a range of professional contexts as management consultants, product managers, entrepreneurs, business-unit managers and M&A advisors.
Web Site Vergil
Department MARKETING
Enrollment 50 students (74 max) as of 10:05AM Saturday, December 7, 2024
Subject Marketing
Number B8649
Section 001
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Section key 20241MRKT8649B001