Spring 2024 Marketing B8685 section 001

Media and Entertainment: Strat

Media and Entertainment:

Call Number 14538
Day & Time
Location
T 2:20pm-5:35pm
630 Kravis Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructor Ava Seave
Type LECTURE
Method of Instruction In-Person
Course Description In “Media & Entertainment: Strategy Consulting Projects” real problems are brought to the class from real companies and their managers. The ultimate goal is for students to help companies recognize and solve strategic media problems. The course will introduce techniques to perform strategy consulting for media companies and to teach students how to apply these techniques. Each student will work with a team of students throughout the semester, and in the 13th week, the teams will present their findings to the sponsoring companies.
Web Site Vergil
Department MARKETING
Enrollment 23 students (28 max) as of 9:06AM Saturday, December 7, 2024
Subject Marketing
Number B8685
Section 001
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Section key 20241MRKT8685B001