| Call Number | 14410 |
|---|---|
| Day & Time Location |
TW 9:00am-5:00pm 640 GEFFEN HALL |
| Day & Time Location |
R 9:00am-1:00pm 640 GEFFEN HALL |
| Points | 1.5 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Sharad Devarajan |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | How do entertainment properties such as Spider-Man generate billions in worldwide product sales? What made Pokemon a worldwide phenomenon? What is the future of traditional television versus digital video? How will Virtual Reality and Augmented Reality & AR shape new entertainment experiences? Can traditional publishing still create anotherHarry Potter? What are the marketing strategies used to promote independent films versus big-summer blockbusters? What are transmedia and transcreation and how are the forces of globalization and technology disrupting the entertainment eco-system? MRKTB8616 |
| Web Site | Vergil |
| Department | MARKETING |
| Enrollment | 60 students (60 max) as of 9:06PM Friday, December 6, 2024 |
| Subject | Marketing |
| Number | B8615 |
| Section | 001 |
| Division | School of Business |
| Open To | Business, Engineering:Graduate, Journalism |
| Section key | 20241MRKT8615B001 |