Writing for Innovation Leaders

Innovation is a key driving force behind today’s modern economy—creating new markets, new competitors, and new economic value. From pure-play tech companies pioneering new discoveries to legacy enterprises adopting cutting-edge solutions, innovation is changing how we interact with each other and with the world.  Whether it’s artificial intelligence, quantum computing, hydrogen energy, or the next development in biotechnology, these breakthroughs can only realize their full potential when stakeholders truly understand them. For leaders in enterprises ranging from startups to big tech’s “Magnificent Seven,” the ability and need to translate complex technical messages into compelling strategic narratives is no longer just a "soft skill”; it’s a competitive necessity.  This 1.5-credit course introduces students to key functions of writing for innovation leaders to persuade key stakeholders, including media, clients and customers, analysts, government oversight, and the general public. Using Aristotle’s classical rhetorical device of the Three Modes of Persuasion: Ethos (credibility); Logos (facts, data, logic), and Pathos (emotion via storytelling), students will learn how to craft 21st Century messages for internal and external audiences.  The course will also use real-world simulations, guest lectures, case studies, as well as class discussions and feedback to enhance students’ professional writing skills.