| Call Number | 13977 |
|---|---|
| Day & Time Location |
W 4:10pm-6:00pm To be announced |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Katja Schroeder |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | This class provides students with a deep dive into marketing and communication strategies and channels for tech company, product, and services launches. Students will work on customer personas for B2B and B2C technologies and reflect upon sustainability guidelines to shape their marketing strategy. They will analyze the different elements that make a soft and hard launch successful, such customer testimonials and industry analyst relations. The course will also discuss how AI is changing the marketing of companies, products and services. |
| Web Site | Vergil |
| Department | Technology Management |
| Enrollment | 30 students (30 max) as of 6:06PM Thursday, January 2, 2025 |
| Status | Full |
| Subject | Technology Management |
| Number | PS5131 |
| Section | 001 |
| Division | School of Professional Studies |
| Open To | Professional Studies |
| Section key | 20251TMGT5131K001 |