STRATEGIC ADVOCACY

Strategic advocacy is defined as establishing personal and functional influence by means of cultivating alliances and defining opportunities adding value to the revenues and profits of any organization. This course focuses on the processes and competencies necessary for initiating strategically focused technology-related business conversations. Particular attention is given to the transitions in focus and mindsets necessary for moving from a technical/functional to a business model orientation. Conceptual frameworks, research, and practical applications are part of the design. Topics include: the political economy of exercising executive influence; expert and strategic mindsets; strategic learning and planning; and mapping the political territory. Students will apply theory to their own career related challenges.