Fall 2024 Theatre Arts AT8760 section 001

MARKETING TOOLS AND AUDIENCE DEVELOPMENT

MARKETING & AUDIENCE DEVE

Call Number 15093
Day & Time
Location
W 4:00pm-6:00pm
605 Dodge Hall
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Victoria Bailey
Type SEMINAR
Method of Instruction In-Person
Course Description

This half-semester course introduces students to the marketing tools and audience development strategies available to the not-for-profit theatre institution.  It starts with an investigation of theories of relevance; an assessment of who is (and is not) currently in the audience and why; and a look at the role that mission and vision play in shaping an institution’s engagement plans and priorities. Through case studies, related readings, and writing assignments, the remaining weeks explore the different techniques by which a theatre can connect with potential theatregoers, including paid advertising, direct response, online/social media, and surveys/research studies. 

Web Site Vergil
Department Theatre Arts
Enrollment 8 students (10 max) as of 11:06AM Saturday, December 7, 2024
Subject Theatre Arts
Number AT8760
Section 001
Division School of the Arts
Open To Schools of the Arts
Fee $50 Theatre Division C
Note Class Runs 10/23/24-12/11/24
Section key 20243THEA8760R001