Special Topics Class - Sustainable Produ

Every minute of every day all around the world, people purchase and interact with all types of products as part of their daily lives and routines. Although products have many different forms and serve various functions, virtually all have direct connections and potential impact opportunities for Sustainability. In this course, we will explore the complexities of defining, designing, producing, marketing and using Sustainable Products that deliver tangible commercial market benefits, while balancing inevitable trade-offs to drive net-positive sustainability impacts. By connecting insights from multiple disciplines, we will study how sustainable products can meet consumer needs, differentiate from competitors, gain potential scalability, and drive meaningful change in the marketplace. The course aims to provide sustainable business professionals with a sampling of approaches and practical tools needed to design, produce, and market products that are both impactful and commercially successful.