Call Number | 12474 |
---|---|
Day & Time Location |
T 4:10pm-6:00pm 332 Uris Hall |
Points | 3 |
Grading Mode | Standard |
Approvals Required | None |
Instructor | Celine S Ruben-Salama |
Type | LECTURE |
Method of Instruction | In-Person |
Course Description | The purpose of this course is to provide an overview of trends and best practices in corporate communications relating to sustainability, with a particular focus on global sustainability reporting frameworks and green marketing communications. It is designed for those who hold/will hold positions in organizations with responsibilities for communicating the sustainability goals, challenges and achievements, as well as accurately and honestly communicating the environmental aspects of an organization's products and services. Increasingly, large corporations are creating c-suite roles or dedicated departments to oversee this function. More typically, multiple functions contribute information such as: Corporate Communications, Marketing, Community Affairs, Public Policy, Environmental Health & Safety, R&D, Facilities, Operations and Legal. Benefits of reporting range from building trust with stakeholders, and uncovering risks and opportunities; to contributing to stronger long-term business strategy, and creating new products and services. |
Web Site | Vergil |
Department | Sustainability Management |
Enrollment | 40 students (40 max) as of 4:05PM Wednesday, December 4, 2024 |
Status | Full |
Subject | Sustainability Management |
Number | PS5025 |
Section | 001 |
Division | School of Professional Studies |
Open To | SIPA, Professional Studies |
Note | Graduate Students Only. Cross-registrations opens 9/5/23. |
Section key | 20233SUMA5025K001 |