| Call Number | 10918 |
|---|---|
| Day & Time Location |
R 6:10pm-8:00pm To be announced |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Craig Swaisgood |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Digital, social, and mobile media continue to heavily impact every aspect of sports business, often in profound and unanticipated ways, particularly in managing and optimizing revenue streams. All revenue line items are fully intertwined and integrated with each other, media, sponsorship, ticketing, hospitality, concessions and licensing, etc. Students of this course will learn to analyze and optimize the ecosystem of sports business including content rights, ticketing, sponsorship, merchandising, marketing, etc., as well as make business analytics decisions by leveraging business analytics software to run scenario analysis. |
| Web Site | Vergil |
| Subterm | 05/27-08/15 (X) |
| Department | Sports Management |
| Enrollment | 14 students (20 max) as of 9:05PM Tuesday, April 1, 2025 |
| Subject | Sports Management |
| Number | PS5390 |
| Section | 001 |
| Division | School of Professional Studies |
| Open To | Professional Studies |
| Note | IN PERSON - SPORTS ONLY |
| Section key | 20252SPRT5390K001 |