Summer 2024 Sports Management PS5390 section 001

SPORTS REVENUES STRATEGIES & ANALYSIS

SPORTS REVENUES STRATEGIE

Call Number 11600
Day & Time
Location
T 6:10pm-8:00pm
411 Kent Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructors Alexandra Cadicamo
George W Edmondson
Type LECTURE
Method of Instruction In-Person
Course Description

 Digital, social, and mobile media continue to heavily impact every aspect of sports business, often in profound and unanticipated ways, particularly in managing and optimizing revenue streams. All revenue line items are fully intertwined and integrated with each other, media, sponsorship, ticketing, hospitality, concessions and licensing, etc. Students of this course will learn to analyze and optimize the ecosystem of sports business including content rights, ticketing, sponsorship, merchandising, marketing, etc., as well as make business analytics decisions by leveraging business analytics software to run scenario analysis.

Web Site Vergil
Subterm 05/20-08/09 (X)
Department Sports Management
Enrollment 10 students (20 max) as of 1:06PM Wednesday, June 19, 2024
Subject Sports Management
Number PS5390
Section 001
Division School of Professional Studies
Open To Professional Studies
Campus Morningside
Note IN PERSON - SPORTS ONLY
Section key 20242SPRT5390K001