|Day & Time
308A Lewisohn Hall
George W Edmondson
|Method of Instruction
Digital, social, and mobile media continue to heavily impact every aspect of sports business, often in profound and unanticipated ways, particularly in managing and optimizing revenue streams. All revenue line items are fully intertwined and integrated with each other, media, sponsorship, ticketing, hospitality, concessions and licensing, etc. Students of this course will learn to analyze and optimize the ecosystem of sports business including content rights, ticketing, sponsorship, merchandising, marketing, etc., as well as make business analytics decisions by leveraging business analytics software to run scenario analysis.
|15 students (20 max) as of 4:06PM Saturday, February 24, 2024
|School of Professional Studies
|IN PERSON - SPORTS ONLY