| Call Number | 20443 |
|---|---|
| Day, Time & Location | View Class Schedule & Location in Vergil |
| Points | 0 |
| Grading Mode | Ungraded |
| Approvals Required | None |
| Instructor | Young Mi Park |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Students will learn fundamental marketing concepts and their application. By the end of this class you will know: the elements of a market, company strategy, how to identify customers and competition, the fundamental elements of the marketing mix (product, price, placement and promotion) how to research consumer behavior, and pricing strategies. Students will have extensive use of case study projects. Please note that there are separate online and in-person versions of the course, and the modalities offered may vary by semester. Be sure to check the modalities of the sections offered and enroll in the correct modality for your situation. |
| Department | Auditing |
| Enrollment | 3 students (3 max) as of 11:42PM Wednesday, September 9, 2026 |
| Status | Full |
| Subject | Professional Studies Management |
| Number | PS5020 |
| Section | AU1 |
| Division | School of Professional Studies |
| Open To | Audit Program |
| Section key | 20263SPMG5020KAU1 |