Fall 2025 Professional Studies Management PS5020 section D01

INTRODUCTION TO MARKETING

Call Number 12469
Day & Time
Location
W 12:10pm-2:00pm
ONLINE ONLY
Points 3
Grading Mode Standard
Approvals Required None
Instructor Andrew Blum
Type LECTURE
Method of Instruction On-Line Only
Course Description

Students will learn fundamental marketing concepts and their application. By the end of this class you will know: the elements of a market, company strategy, how to identify customers and competition, the fundamental elements of the marketing mix (product, price, placement and promotion) how to research consumer behavior, and pricing strategies. Students will have extensive use of case study projects. Please note that there are separate online and in-person versions of the course, and the modalities offered may vary by semester. Be sure to check the modalities of the sections offered and enroll in the correct modality for your situation. 

Web Site Vergil
Department Strategic Communication
Enrollment 0 students (35 max) as of 1:06PM Friday, April 4, 2025
Subject Professional Studies Management
Number PS5020
Section D01
Division School of Professional Studies
Open To Professional Studies
Note Online. Counts as a cross-registration for SCOM students.
Section key 20253SPMG5020KD01