Campaign Management

Together we are going to learn how to plan, manage, and execute the major elements of a modern American campaign using skills that can be applied to all levels of the electoral process. What are the elements of a modern political campaign? How are those pieces executed? How do we get the people elected (or un-elected) which impacts Public Policy for decades? If you are interested in political campaigns, this is your chance to learn directly from top experts in the field about the various tools and strategies used in all aspects of American politics and campaigns today.
 
Although this is a course focusing on practical competence, empirical political theory and relevant political science will be applied to our work. Guest lecturers, simulations, and additional materials such as videos and handouts will augment the course. When we are done, you will know what you need to do, and where you need to turn, in order to effectively organize an election campaign. The curriculum is ambitious, specialized, and task-specific. This is not a course in political science, but rather a hands-on, intensive training seminar in campaign skills. By May, you will be able to write a campaign plan, structure a fundraising effort, hire and work with consultants, plan a media campaign (both paid and unpaid), research and target a district, structure individual voter contact, use polling data, understand the utility of focus groups, write press releases, conduct advance work on behalf of your candidate, manage crises, hire and fire your staff, and tell your candidate when he or she is wrong. Our aim is to make you competent and eminently employable in the modern era of advanced campaign technology. For the purposes of this class, you will design a campaign plan for a political race. To make this more interesting (and realistic), you will be provided with information and situations throughout the semester that will require you to plan, anticipate, and adapt your campaign plan to the changing realities inherent to every campaign.
 
The course will be co-taught by Jefrey Pollock, the Founding Partner and President of Global Strategy Group, a premier strategic research and communications firm, who has advised numerous local and national political candidates and organizations; as well as, Camille Rivera, Partner at New Deal Strategies, an experienced policy and political legislative director with a demonstrated history of working in the non-profit organization managem