Campaign Finance & Fundraising Analytics

Billions of dollars are raised and spent during U.S. presidential and congressional races each election cycle. Campaign expenditures play a critical role in election outcomes and political donations are used by corporations, unions, advocacy groups, and individuals to influence elected officials and public policy. Whether they are working for campaigns, advocacy groups, or consultants, political analysts need to have a sound understanding of campaign finance law and regulations, the chief strategies that contributors and recipients use to pursue their interests, and the incredibly rich data that is available to analyze and study campaign giving in the United States.

In this course, students will learn about the history and current state of campaign finance regulation, what motivates donors to give and what they may (or may not) receive in return, and how campaigns themselves fundraise and spend their billions. Students will become familiar with the ways data analytics have influenced how modern campaigns approach fundraising and the strategies used by candidates to finance a run for office. Finally, students will engage with the potential benefits and pitfalls of campaign finance reforms which, along with technological change, promise to keep political fundraising in a state of flux.