Spring 2026 Subject: Marketing

Spring 2026 Marketing B5601 Marketing Strategy
Section 001	Call Number: 14344 Points: 3 View in Vergil Enrollment: 0 students (74 max) as of October 24, 2025 Instructors: Zhida Gui and Ran Kivetz
Section 002	Call Number: 14343 Points: 3 View in Vergil Enrollment: 0 students (74 max) as of October 24, 2025 Instructors: Zhida Gui and Ran Kivetz
Spring 2026 Marketing B5955 Brand Management
Section 300	Call Number: 14329 Points: 3 View in Vergil Enrollment: 0 students (3 max) as of October 24, 2025 Instructor: Faculty
Spring 2026 Marketing B6601 MARKETING
Section 001	Call Number: 14505 Points: 1.5 View in Vergil Day/Time: MW 4:10pm-5:40pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Kristen Lane
Section 002	Call Number: 14504 Points: 1.5 View in Vergil Day/Time: MW 9:00am-10:30am Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Kristen Lane
Section 003	Call Number: 14506 Points: 1.5 View in Vergil Day/Time: MW 10:50am-12:20pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Kristen Lane
Section 004	Call Number: 14503 Points: 1.5 View in Vergil Day/Time: MW 2:20pm-3:50pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Kristen Lane
Spring 2026 Marketing B7649 Pricing Strategies
Section 100	Call Number: 14321 Points: 3 View in Vergil Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Asim Ansari
Spring 2026 Marketing B7654 The Business of Sustainability
Section 001	The Business of Sustainab Call Number: 14312 Points: 3 View in Vergil Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Silvia Bellezza
Spring 2026 Marketing B7670 GenAI Meets Marketing Data
Section 001	GenAI Meets Marketing Dat Call Number: 14324 Points: 1.5 View in Vergil Enrollment: 0 students (50 max) as of October 24, 2025 Instructor: Shawndra Hill
Spring 2026 Marketing B7677 High Tech Entrepreneurship
Section 001	High Tech Entrepreneurshi Call Number: 14307 Points: 3 View in Vergil Enrollment: 0 students (50 max) as of October 24, 2025 Instructors: Ran Kivetz and Gary Singer
Spring 2026 Marketing B7680 Digital Marketing (Half-Term)
Section 001	Digital Marketing (Half-T Call Number: 14328 Points: 1.5 View in Vergil Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Dante Donati
Spring 2026 Marketing B8506 Launch Your Startup II
Section 001	Call Number: 14482 Points: 1.5 View in Vergil Day/Time: R 9:00am-12:15pm Location: To be announced Enrollment: 0 students (25 max) as of October 24, 2025 Instructor: Steven Winshel
Spring 2026 Marketing B8605 Succeeding in Consulting: from Project M
Section 001	Succeeding in Consulting Call Number: 14435 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (60 max) as of October 24, 2025 Instructors: Toos Daruvala and Joe Timko
Spring 2026 Marketing B8607 Strategic Consumer Insights
Section 001	Strategic Consumer Insigh Call Number: 14441 Points: 3 View in Vergil Day/Time: T 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (50 max) as of October 24, 2025 Instructor: Michel Pham
Section 002	Strategic Consumer Insigh Call Number: 14589 Points: 3 View in Vergil Day/Time: W 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (50 max) as of October 24, 2025 Instructor: Michel Pham
Spring 2026 Marketing B8608 Tech Ethics
Section 001	Call Number: 14443 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructors: Christopher Lasala and Jeremy Ney
Spring 2026 Marketing B8609 Generative AI for Business (Half-Term)
Section 001	Generative AI for Busines Call Number: 14372 Points: 1.5 View in Vergil Day/Time: T 9:00am-12:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Malek A Ben Sliman
Section 002	Generative AI for Busines Call Number: 14371 Points: 1.5 View in Vergil Day/Time: T 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Malek A Ben Sliman
Section 003	Generative AI for Busines Call Number: 14370 Points: 1.5 View in Vergil Day/Time: W 9:00am-12:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Malek A Ben Sliman
Section 050	Generative AI for Busines Call Number: 14377 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:00pm Location: To be announced Enrollment: 0 students (150 max) as of October 24, 2025 Instructor: Malek A Ben Sliman
Spring 2026 Marketing B8610 Growth Hacking: Scaling Your Product fro
Section 001	Growth Hacking Call Number: 14423 Points: 3 View in Vergil Day/Time: T 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Ross Goldenberg
Spring 2026 Marketing B8612 Premium Brand Strategy
Section 001	Call Number: 14586 Points: 1.5 View in Vergil Day/Time: R 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (30 max) as of October 24, 2025 Instructor: Jan Patrick Kuehlwein
Spring 2026 Marketing B8613 Entrepreneurial Selling
Section 001	Call Number: 14588 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Nadine Keller
Spring 2026 Marketing B8614 Hollywood and Big Data
Section 001	Call Number: 14687 Points: 1.5 View in Vergil Day/Time: R 9:00am-12:15pm Location: To be announced Enrollment: 0 students (50 max) as of October 24, 2025 Instructor: Jason P Zolov
Spring 2026 Marketing B8615 Media Marketing and Entreprene
Section 001	Media Marketing and Entre Call Number: 14587 Points: 1.5 View in Vergil Day/Time: TW 9:00am-5:00pm Location: To be announced Day/Time: R 9:00am-1:00pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Sharad Devarajan
Spring 2026 Marketing B8619 Behav Econ & Decision Making
Section 001	Behav Econ & Decision Mak Call Number: 14583 Points: 3 View in Vergil Day/Time: TRFS 9:00am-5:00pm Location: To be announced Day/Time: W 9:30am-5:30pm Location: To be announced Enrollment: 0 students (50 max) as of October 24, 2025 Instructor: Vicki G Morwitz
Section 002	Behav Econ & Decision Mak Call Number: 14584 Points: 3 View in Vergil Day/Time: T 9:00am-12:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Elizabeth Friedman
Section 003	Behav Econ & Decision Mak Call Number: 14585 Points: 3 View in Vergil Day/Time: T 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Elizabeth Friedman
Spring 2026 Marketing B8622 Intro to User Experience
Section 001	Call Number: 14485 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Julia Page
Spring 2026 Marketing B8624 DRIVING STRATEGIC IMPACT
Section 001	Call Number: 14550 Points: 1.5 View in Vergil Day/Time: T 9:00am-12:15pm Location: To be announced Enrollment: 0 students (50 max) as of October 24, 2025 Instructor: Marco Viola
Spring 2026 Marketing B8631 Generative AI for Business (Full-Term)
Section 001	Generative AI for Busines Call Number: 14458 Points: 3 View in Vergil Day/Time: TWRFS 9:00am-5:00pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructors: Malek A Ben Sliman and Olivier Toubia
Spring 2026 Marketing B8632 Digital Product Management Lab
Section 001	Digital Product Managemen Call Number: 14678 Points: 3 View in Vergil Day/Time: W 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (32 max) as of October 24, 2025 Instructor: Christopher Lasala
Spring 2026 Marketing B8636 Product Management (Full-Term)
Section 001	Product Management (Full- Call Number: 14545 Points: 3 View in Vergil Day/Time: TR 10:50am-12:20pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Christopher Lasala
Section 002	Product Management (Full- Call Number: 14543 Points: 3 View in Vergil Day/Time: TR 2:20pm-3:50pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Christopher Lasala
Section 003	Product Management (Full- Call Number: 14544 Points: 3 View in Vergil Day/Time: W 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Paul Canetti
Section 004	Product Management (Full- Call Number: 14546 Points: 3 View in Vergil Day/Time: R 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructors: Farah Gasmi and Ashley Paczolt
Spring 2026 Marketing B8638 Prompt to Product: Building MVPs with AI
Section 001	Prompt to Product: Buildi Call Number: 14465 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (50 max) as of October 24, 2025 Instructors: Paankhuri Gupta and Christopher Lasala
Spring 2026 Marketing B8640 The Art of Teaming Up: Marketing Partner
Section 001	The Art of Teaming Up Call Number: 14421 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Austin N Cohen
Spring 2026 Marketing B8641 Retail Management
Section 001	Call Number: 14437 Points: 1.5 View in Vergil Day/Time: TR 9:00am-10:30am Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Andreas Schulmeyer
Spring 2026 Marketing B8643 Retail Analytics
Section 001	Call Number: 14496 Points: 1.5 View in Vergil Day/Time: M 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Prashant Agrawal
Spring 2026 Marketing B8647 Harnessing Consulting Skills for Busines
Section 001	Harnessing Consulting Ski Call Number: 14434 Points: 1.5 View in Vergil Day/Time: M 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Jonathan Gordon
Spring 2026 Marketing B8648 The Marketing of an American P
Section 001	The Marketing of an Ameri Call Number: 14580 Points: 1.5 View in Vergil Day/Time: W 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (40 max) as of October 24, 2025 Instructor: Ellen Schapps
Spring 2026 Marketing B8649 Pricing Strategies
Section 001	Call Number: 14579 Points: 1.5 View in Vergil Day/Time: MW 2:20pm-3:50pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Asim Ansari
Section 060	Call Number: 14386 Points: 1.5 View in Vergil Day/Time: MW 10:50am-12:20pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Asim Ansari
Spring 2026 Marketing B8654 The Business of Sustainability
Section 001	The Business of Sustainab Call Number: 14682 Points: 3 View in Vergil Day/Time: T 9:00am-12:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Silvia Bellezza
Spring 2026 Marketing B8655 Marketing of Luxury Products
Section 001	Marketing of Luxury Produ Call Number: 14549 Points: 3 View in Vergil Day/Time: TWRFS 9:30am-5:00pm Location: To be announced Enrollment: 0 students (24 max) as of October 24, 2025 Instructor: Ketty Maisonrouge
Spring 2026 Marketing B8662 Innovate Using Design Thinking
Section 001	Innovate Using Design Thi Call Number: 14444 Points: 3 View in Vergil Day/Time: TWRFS 9:00am-5:00pm Location: To be announced Enrollment: 0 students (40 max) as of October 24, 2025 Instructor: Gita V Johar
Spring 2026 Marketing B8666 MEDIA PLATFORMS & CONTENT (Full-Term)
Section 001	MEDIA PLATFORMS & CONTENT Call Number: 14578 Points: 3 View in Vergil Day/Time: TR 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (60 max) as of October 24, 2025 Instructor: Miklos Sarvary
Spring 2026 Marketing B8667 Foundations of Product Innovation
Section 001	Foundations of Prod Innov Call Number: 14548 Points: 3 View in Vergil Day/Time: M 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (50 max) as of October 24, 2025 Instructor: Faculty
Section 002	Foundations of Prod Innov Call Number: 14547 Points: 3 View in Vergil Day/Time: W 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (50 max) as of October 24, 2025 Instructor: Alice Kogan
Spring 2026 Marketing B8670 GenAI Meets Marketing Data
Section 001	GenAI Meets Marketing Dat Call Number: 14479 Points: 1.5 View in Vergil Day/Time: M 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Shawndra Hill
Spring 2026 Marketing B8679 Digital Marketing
Section 001	Call Number: 14577 Points: 3 View in Vergil Day/Time: TWRFS 9:00am-5:00pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Dante Donati
Spring 2026 Marketing B8680 Digital Marketing (Half Term)
Section 001	Digital Marketing (Half T Call Number: 14469 Points: 1.5 View in Vergil Day/Time: MW 10:50am-12:20pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Dante Donati
Spring 2026 Marketing B8685 Media and Entertainment: Strat
Section 001	Media and Entertainment: Call Number: 14576 Points: 3 View in Vergil Day/Time: W 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (28 max) as of October 24, 2025 Instructor: Ava Seave
Spring 2026 Marketing B8689 Media Planning and Growth Marketing
Section 060	Media Planning and Growth Call Number: 14380 Points: 1.5 View in Vergil Day/Time: M 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Bolong Li
Spring 2026 Marketing B8694 Building the Sales Machine
Section 001	Building the Sales Machin Call Number: 14366 Points: 1.5 View in Vergil Day/Time: M 6:00pm-9:15pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructors: Michael C Brown and Beth Kinerk
Spring 2026 Marketing B9615 (PhD) Empirical Models I
Section 001	Call Number: 14710 Points: 3 View in Vergil Day/Time: T 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (25 max) as of October 24, 2025 Instructor: Asim Ansari
Spring 2026 Marketing B9617 (PhD) Consumer Behavior II
Section 001	(PhD) Consumer Behavior I Call Number: 14716 Points: 3 View in Vergil Day/Time: W 2:20pm-5:35pm Location: To be announced Enrollment: 0 students (25 max) as of October 24, 2025 Instructor: Eric Johnson
Spring 2026 Marketing B9653 MS Machine Learning
Section 001	Call Number: 14382 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:00pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: George Lentzas
Spring 2026 Marketing B9654 MS Artificial Intelligence
Section 001	MS Artificial Intelligenc Call Number: 14383 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:00pm Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: George Lentzas
Spring 2026 Marketing B9655 MS Digital Marketing
Section 001	Call Number: 14384 Points: 1.5 View in Vergil Day/Time: MW 9:00am-10:30am Location: To be announced Enrollment: 0 students (74 max) as of October 24, 2025 Instructor: Dante Donati

Spring 2026 Marketing B5601
Marketing Strategy

Section 001

Call Number:: 14344
Points:: 3
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructors:: Zhida Gui and Ran Kivetz

Section 002

Call Number:: 14343
Points:: 3
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructors:: Zhida Gui and Ran Kivetz

Spring 2026 Marketing B5955
Brand Management

Section 300

Call Number:: 14329
Points:: 3
Enrollment:: 0 students (3 max) as of October 24, 2025
Instructor:: Faculty

Spring 2026 Marketing B6601
MARKETING

Section 001

Call Number:: 14505
Points:: 1.5
Day/Time:: MW 4:10pm-5:40pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Kristen Lane

Section 002

Call Number:: 14504
Points:: 1.5
Day/Time:: MW 9:00am-10:30am
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Kristen Lane

Section 003

Call Number:: 14506
Points:: 1.5
Day/Time:: MW 10:50am-12:20pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Kristen Lane

Section 004

Call Number:: 14503
Points:: 1.5
Day/Time:: MW 2:20pm-3:50pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Kristen Lane

Spring 2026 Marketing B7649
Pricing Strategies

Section 100

Call Number:: 14321
Points:: 3
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Asim Ansari

Spring 2026 Marketing B7654
The Business of Sustainability

Section 001

Call Number:: 14312
Points:: 3
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Silvia Bellezza

Spring 2026 Marketing B7670
GenAI Meets Marketing Data

Section 001

Call Number:: 14324
Points:: 1.5
Enrollment:: 0 students (50 max) as of October 24, 2025
Instructor:: Shawndra Hill

Spring 2026 Marketing B7677
High Tech Entrepreneurship

Section 001

Call Number:: 14307
Points:: 3
Enrollment:: 0 students (50 max) as of October 24, 2025
Instructors:: Ran Kivetz and Gary Singer

Spring 2026 Marketing B7680
Digital Marketing (Half-Term)

Section 001

Call Number:: 14328
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Dante Donati

Spring 2026 Marketing B8506
Launch Your Startup II

Section 001

Call Number:: 14482
Points:: 1.5
Day/Time:: R 9:00am-12:15pm
Location:: To be announced
Enrollment:: 0 students (25 max) as of October 24, 2025
Instructor:: Steven Winshel

Spring 2026 Marketing B8605
Succeeding in Consulting: from Project M

Section 001

Call Number:: 14435
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (60 max) as of October 24, 2025
Instructors:: Toos Daruvala and Joe Timko

Spring 2026 Marketing B8607
Strategic Consumer Insights

Section 001

Call Number:: 14441
Points:: 3
Day/Time:: T 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (50 max) as of October 24, 2025
Instructor:: Michel Pham

Section 002

Call Number:: 14589
Points:: 3
Day/Time:: W 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (50 max) as of October 24, 2025
Instructor:: Michel Pham

Spring 2026 Marketing B8608
Tech Ethics

Section 001

Call Number:: 14443
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructors:: Christopher Lasala and Jeremy Ney

Spring 2026 Marketing B8609
Generative AI for Business (Half-Term)

Section 001

Call Number:: 14372
Points:: 1.5
Day/Time:: T 9:00am-12:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Malek A Ben Sliman

Section 002

Call Number:: 14371
Points:: 1.5
Day/Time:: T 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Malek A Ben Sliman

Section 003

Call Number:: 14370
Points:: 1.5
Day/Time:: W 9:00am-12:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Malek A Ben Sliman

Section 050

Call Number:: 14377
Points:: 1.5
Day/Time:: T 6:00pm-9:00pm
Location:: To be announced
Enrollment:: 0 students (150 max) as of October 24, 2025
Instructor:: Malek A Ben Sliman

Spring 2026 Marketing B8610
Growth Hacking: Scaling Your Product fro

Section 001

Call Number:: 14423
Points:: 3
Day/Time:: T 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Ross Goldenberg

Spring 2026 Marketing B8612
Premium Brand Strategy

Section 001

Call Number:: 14586
Points:: 1.5
Day/Time:: R 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (30 max) as of October 24, 2025
Instructor:: Jan Patrick Kuehlwein

Spring 2026 Marketing B8613
Entrepreneurial Selling

Section 001

Call Number:: 14588
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Nadine Keller

Spring 2026 Marketing B8614
Hollywood and Big Data

Section 001

Call Number:: 14687
Points:: 1.5
Day/Time:: R 9:00am-12:15pm
Location:: To be announced
Enrollment:: 0 students (50 max) as of October 24, 2025
Instructor:: Jason P Zolov

Spring 2026 Marketing B8615
Media Marketing and Entreprene

Section 001

Call Number:: 14587
Points:: 1.5
Day/Time:: TW 9:00am-5:00pm
Location:: To be announced
Day/Time:: R 9:00am-1:00pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Sharad Devarajan

Spring 2026 Marketing B8619
Behav Econ & Decision Making

Section 001

Call Number:: 14583
Points:: 3
Day/Time:: TRFS 9:00am-5:00pm
Location:: To be announced
Day/Time:: W 9:30am-5:30pm
Location:: To be announced
Enrollment:: 0 students (50 max) as of October 24, 2025
Instructor:: Vicki G Morwitz

Section 002

Call Number:: 14584
Points:: 3
Day/Time:: T 9:00am-12:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Elizabeth Friedman

Section 003

Call Number:: 14585
Points:: 3
Day/Time:: T 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Elizabeth Friedman

Spring 2026 Marketing B8622
Intro to User Experience

Section 001

Call Number:: 14485
Points:: 1.5
Day/Time:: T 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Julia Page

Spring 2026 Marketing B8624
DRIVING STRATEGIC IMPACT

Section 001

Call Number:: 14550
Points:: 1.5
Day/Time:: T 9:00am-12:15pm
Location:: To be announced
Enrollment:: 0 students (50 max) as of October 24, 2025
Instructor:: Marco Viola

Spring 2026 Marketing B8631
Generative AI for Business (Full-Term)

Section 001

Call Number:: 14458
Points:: 3
Day/Time:: TWRFS 9:00am-5:00pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructors:: Malek A Ben Sliman and Olivier Toubia

Spring 2026 Marketing B8632
Digital Product Management Lab

Section 001

Call Number:: 14678
Points:: 3
Day/Time:: W 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (32 max) as of October 24, 2025
Instructor:: Christopher Lasala

Spring 2026 Marketing B8636
Product Management (Full-Term)

Section 001

Call Number:: 14545
Points:: 3
Day/Time:: TR 10:50am-12:20pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Christopher Lasala

Section 002

Call Number:: 14543
Points:: 3
Day/Time:: TR 2:20pm-3:50pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Christopher Lasala

Section 003

Call Number:: 14544
Points:: 3
Day/Time:: W 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Paul Canetti

Section 004

Call Number:: 14546
Points:: 3
Day/Time:: R 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructors:: Farah Gasmi and Ashley Paczolt

Spring 2026 Marketing B8638
Prompt to Product: Building MVPs with AI

Section 001

Call Number:: 14465
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (50 max) as of October 24, 2025
Instructors:: Paankhuri Gupta and Christopher Lasala

Spring 2026 Marketing B8640
The Art of Teaming Up: Marketing Partner

Section 001

Call Number:: 14421
Points:: 1.5
Day/Time:: T 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Austin N Cohen

Spring 2026 Marketing B8641
Retail Management

Section 001

Call Number:: 14437
Points:: 1.5
Day/Time:: TR 9:00am-10:30am
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Andreas Schulmeyer

Spring 2026 Marketing B8643
Retail Analytics

Section 001

Call Number:: 14496
Points:: 1.5
Day/Time:: M 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Prashant Agrawal

Spring 2026 Marketing B8647
Harnessing Consulting Skills for Busines

Section 001

Call Number:: 14434
Points:: 1.5
Day/Time:: M 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Jonathan Gordon

Spring 2026 Marketing B8648
The Marketing of an American P

Section 001

Call Number:: 14580
Points:: 1.5
Day/Time:: W 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (40 max) as of October 24, 2025
Instructor:: Ellen Schapps

Spring 2026 Marketing B8649
Pricing Strategies

Section 001

Call Number:: 14579
Points:: 1.5
Day/Time:: MW 2:20pm-3:50pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Asim Ansari

Section 060

Call Number:: 14386
Points:: 1.5
Day/Time:: MW 10:50am-12:20pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Asim Ansari

Spring 2026 Marketing B8654
The Business of Sustainability

Section 001

Call Number:: 14682
Points:: 3
Day/Time:: T 9:00am-12:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Silvia Bellezza

Spring 2026 Marketing B8655
Marketing of Luxury Products

Section 001

Call Number:: 14549
Points:: 3
Day/Time:: TWRFS 9:30am-5:00pm
Location:: To be announced
Enrollment:: 0 students (24 max) as of October 24, 2025
Instructor:: Ketty Maisonrouge

Spring 2026 Marketing B8662
Innovate Using Design Thinking

Section 001

Call Number:: 14444
Points:: 3
Day/Time:: TWRFS 9:00am-5:00pm
Location:: To be announced
Enrollment:: 0 students (40 max) as of October 24, 2025
Instructor:: Gita V Johar

Spring 2026 Marketing B8666
MEDIA PLATFORMS & CONTENT (Full-Term)

Section 001

Call Number:: 14578
Points:: 3
Day/Time:: TR 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (60 max) as of October 24, 2025
Instructor:: Miklos Sarvary

Spring 2026 Marketing B8667
Foundations of Product Innovation

Section 001

Call Number:: 14548
Points:: 3
Day/Time:: M 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (50 max) as of October 24, 2025
Instructor:: Faculty

Section 002

Call Number:: 14547
Points:: 3
Day/Time:: W 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (50 max) as of October 24, 2025
Instructor:: Alice Kogan

Spring 2026 Marketing B8670
GenAI Meets Marketing Data

Section 001

Call Number:: 14479
Points:: 1.5
Day/Time:: M 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Shawndra Hill

Spring 2026 Marketing B8679
Digital Marketing

Section 001

Call Number:: 14577
Points:: 3
Day/Time:: TWRFS 9:00am-5:00pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Dante Donati

Spring 2026 Marketing B8680
Digital Marketing (Half Term)

Section 001

Call Number:: 14469
Points:: 1.5
Day/Time:: MW 10:50am-12:20pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Dante Donati

Spring 2026 Marketing B8685
Media and Entertainment: Strat

Section 001

Call Number:: 14576
Points:: 3
Day/Time:: W 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (28 max) as of October 24, 2025
Instructor:: Ava Seave

Spring 2026 Marketing B8689
Media Planning and Growth Marketing

Section 060

Call Number:: 14380
Points:: 1.5
Day/Time:: M 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Bolong Li

Spring 2026 Marketing B8694
Building the Sales Machine

Section 001

Call Number:: 14366
Points:: 1.5
Day/Time:: M 6:00pm-9:15pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructors:: Michael C Brown and Beth Kinerk

Spring 2026 Marketing B9615
(PhD) Empirical Models I

Section 001

Call Number:: 14710
Points:: 3
Day/Time:: T 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (25 max) as of October 24, 2025
Instructor:: Asim Ansari

Spring 2026 Marketing B9617
(PhD) Consumer Behavior II

Section 001

Call Number:: 14716
Points:: 3
Day/Time:: W 2:20pm-5:35pm
Location:: To be announced
Enrollment:: 0 students (25 max) as of October 24, 2025
Instructor:: Eric Johnson

Spring 2026 Marketing B9653
MS Machine Learning

Section 001

Call Number:: 14382
Points:: 1.5
Day/Time:: T 6:00pm-9:00pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: George Lentzas

Spring 2026 Marketing B9654
MS Artificial Intelligence

Section 001

Call Number:: 14383
Points:: 1.5
Day/Time:: T 6:00pm-9:00pm
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: George Lentzas

Spring 2026 Marketing B9655
MS Digital Marketing

Section 001

Call Number:: 14384
Points:: 1.5
Day/Time:: MW 9:00am-10:30am
Location:: To be announced
Enrollment:: 0 students (74 max) as of October 24, 2025
Instructor:: Dante Donati

NOTE: Students, Instructors, and Staff should use Vergil Course Search at vergil.columbia.edu/vergil/ for more detailed, accurate, and timely course information.

Spring 2026 Subject: Marketing

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The Business of Sustainab

GenAI Meets Marketing Dat

High Tech Entrepreneurshi

Digital Marketing (Half-T

Succeeding in Consulting

Strategic Consumer Insigh

Strategic Consumer Insigh

Generative AI for Busines

Generative AI for Busines

Generative AI for Busines

Generative AI for Busines

Growth Hacking

Media Marketing and Entre

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Generative AI for Busines

Digital Product Managemen

Product Management (Full-

Product Management (Full-

Product Management (Full-

Product Management (Full-

Prompt to Product: Buildi

The Art of Teaming Up

Harnessing Consulting Ski

The Marketing of an Ameri

The Business of Sustainab

Marketing of Luxury Produ

Innovate Using Design Thi

MEDIA PLATFORMS & CONTENT

Foundations of Prod Innov

Foundations of Prod Innov

GenAI Meets Marketing Dat

Digital Marketing (Half T

Media and Entertainment:

Media Planning and Growth

Building the Sales Machin

(PhD) Consumer Behavior I

MS Artificial Intelligenc

For easier printing select the
plain text version of this subject listing
and be sure to print using LANDSCAPE mode