Fall 2025 Subject: Marketing

Fall 2025 Marketing B5601 Marketing Strategy
Section 001	Call Number: 16537 Points: 3 View in Vergil Day/Time: F 12:30pm-3:30pm Location: To be announced Day/Time: S 3:45pm-6:45pm Location: To be announced Day/Time: SS 12:30pm-3:30pm Location: 670 Kravis Hall Day/Time: U 8:30am-11:30am Location: To be announced Day/Time: SS 3:45pm-6:45pm Location: 670 Kravis Hall Enrollment: 43 students (74 max) as of October 30, 2025 Instructors: Zhida Gui and Oded Netzer
Section 002	Call Number: 16538 Points: 3 View in Vergil Day/Time: F 3:45pm-6:45pm Location: To be announced Day/Time: S 8:30am-11:30am Location: To be announced Day/Time: SSS 8:30am-11:30am Location: 690 Kravis Hall Day/Time: S 12:30pm-3:30pm Location: 690 Kravis Hall Day/Time: U 12:30pm-3:30pm Location: To be announced Enrollment: 43 students (74 max) as of October 30, 2025 Instructors: Zhida Gui and Oded Netzer
Section 300	Call Number: 16540 Points: 3 View in Vergil Enrollment: 54 students (50 max) as of October 30, 2025 Instructor: Faculty
Section XMT	Call Number: 15218 Points: 0 View in Vergil Enrollment: 0 students as of October 30, 2025 Instructor: Faculty
Fall 2025 Marketing B5955 Brand Management
Section 300	Call Number: 16129 Points: 3 View in Vergil Day/Time: MTWRF 9:00am-5:00pm Location: To be announced Enrollment: 1 student (2 max) as of October 30, 2025 Instructor: Faculty
Fall 2025 Marketing B6601 MARKETING
Section 001	Call Number: 16226 Points: 1.5 View in Vergil Day/Time: TR 2:20pm-3:50pm Location: 620 Kravis Hall Enrollment: 66 students (74 max) as of October 30, 2025 Instructor: Malek A Ben Sliman
Section 002	Call Number: 16231 Points: 1.5 View in Vergil Day/Time: TR 10:50am-12:20pm Location: 690 Kravis Hall Enrollment: 64 students (74 max) as of October 30, 2025 Instructor: Mohamed Hussein
Section 003	Call Number: 16232 Points: 1.5 View in Vergil Day/Time: TR 10:50am-12:20pm Location: 840 Kravis Hall Enrollment: 66 students (74 max) as of October 30, 2025 Instructor: Andrey Simonov
Section 004	Call Number: 16233 Points: 1.5 View in Vergil Day/Time: TR 2:20pm-3:50pm Location: 690 Kravis Hall Enrollment: 67 students (74 max) as of October 30, 2025 Instructor: Mohamed Hussein
Section 005	Call Number: 16227 Points: 1.5 View in Vergil Day/Time: TR 2:20pm-3:50pm Location: 820 Kravis Hall Enrollment: 67 students (74 max) as of October 30, 2025 Instructor: Kristen Lane
Section 006	Call Number: 16228 Points: 1.5 View in Vergil Day/Time: TR 2:20pm-3:50pm Location: 840 Kravis Hall Enrollment: 67 students (74 max) as of October 30, 2025 Instructor: Andrey Simonov
Section 007	Call Number: 16229 Points: 1.5 View in Vergil Day/Time: TR 4:10pm-5:40pm Location: 820 Kravis Hall Enrollment: 67 students (74 max) as of October 30, 2025 Instructor: Kristen Lane
Section 008	Call Number: 16234 Points: 1.5 View in Vergil Day/Time: TR 10:50am-12:20pm Location: 820 Kravis Hall Enrollment: 66 students (74 max) as of October 30, 2025 Instructor: Kristen Lane
Section 009	Call Number: 16235 Points: 1.5 View in Vergil Day/Time: TR 4:10pm-5:40pm Location: 840 Kravis Hall Enrollment: 62 students (74 max) as of October 30, 2025 Instructor: Andrey Simonov
Section 010	Call Number: 16230 Points: 1.5 View in Vergil Day/Time: TR 9:00am-10:30am Location: 690 Kravis Hall Enrollment: 66 students (74 max) as of October 30, 2025 Instructor: Mohamed Hussein
Section XMT	Call Number: 15219 Points: 0 View in Vergil Enrollment: 101 students as of October 30, 2025 Instructor: Faculty
Fall 2025 Marketing B7613 Entrepreneurial Selling
Section 001	Call Number: 16526 Points: 1.5 View in Vergil Day/Time: S 3:45pm-6:45pm Location: 440 Kravis Hall Day/Time: S 8:30am-11:30am Location: 440 Kravis Hall Day/Time: SS 12:30pm-3:30pm Location: 440 Kravis Hall Enrollment: 34 students (50 max) as of October 30, 2025 Instructor: Todd Siegler
Fall 2025 Marketing B7658 Catching Growth Waves: To 2050 and Beyon
Section 100	Catching Growth Waves: To Call Number: 16125 Points: 3 View in Vergil Day/Time: MTWRF 9:00am-5:00pm Location: 490 GEFFEN HALL Enrollment: 60 students (74 max) as of October 30, 2025 Instructor: Rajeev Kohli
Fall 2025 Marketing B8604 Frontiers in Retailing
Section 001	Call Number: 16186 Points: 1.5 View in Vergil Day/Time: T 6:00pm-9:15pm Location: 870 Kravis Hall Enrollment: 60 students (60 max) as of October 30, 2025 Instructors: Oliver Chen and Kinshuk Jerath
Fall 2025 Marketing B8605 Succeeding in Consulting: from Project M
Section 001	Succeeding in Consulting Call Number: 16193 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: 520 GEFFEN HALL Enrollment: 46 students (60 max) as of October 30, 2025 Instructors: Toos Daruvala and Joe Timko
Fall 2025 Marketing B8609 Generative AI for Business (Half-Term)
Section 001	Generative AI for Busines Call Number: 16165 Points: 1.5 View in Vergil Day/Time: M 9:00am-12:15pm Location: 890 Kravis Hall Enrollment: 62 students (74 max) as of October 30, 2025 Instructor: Olivier Toubia
Section 002	Generative AI for Busines Call Number: 16164 Points: 1.5 View in Vergil Day/Time: W 9:00am-12:15pm Location: 890 Kravis Hall Enrollment: 67 students (74 max) as of October 30, 2025 Instructor: Olivier Toubia
Section 003	Generative AI for Busines Call Number: 16163 Points: 1.5 View in Vergil Day/Time: W 2:20pm-5:35pm Location: 870 Kravis Hall Enrollment: 74 students (74 max) as of October 30, 2025 Instructor: Olivier Toubia
Section 050	Generative AI for Busines Call Number: 16431 Points: 1.5 View in Vergil Day/Time: T 9:00am-12:15pm Location: 870 Kravis Hall Enrollment: 66 students (74 max) as of October 30, 2025 Instructor: Olivier Toubia
Fall 2025 Marketing B8610 Growth Hacking: Scaling Your Product fro
Section 001	Growth Hacking Call Number: 16174 Points: 3 View in Vergil Day/Time: T 6:00pm-9:15pm Location: 820 Kravis Hall Enrollment: 74 students (74 max) as of October 30, 2025 Instructor: Ross Goldenberg
Fall 2025 Marketing B8613 Entrepreneurial Selling
Section 001	Call Number: 16334 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: 870 Kravis Hall Enrollment: 64 students (74 max) as of October 30, 2025 Instructor: Nadine Keller
Fall 2025 Marketing B8619 Behav Econ & Decision Making
Section 001	Behav Econ & Decision Mak Call Number: 16135 Points: 3 View in Vergil Day/Time: MTWRF 9:00am-5:00pm Location: 490 GEFFEN HALL Enrollment: 44 students (74 max) as of October 30, 2025 Instructor: Vicki G Morwitz
Section 002	Behav Econ & Decision Mak Call Number: 16333 Points: 3 View in Vergil Day/Time: T 2:20pm-5:35pm Location: 640 GEFFEN HALL Enrollment: 64 students (74 max) as of October 30, 2025 Instructor: Vicki G Morwitz
Section 003	Behav Econ & Decision Mak Call Number: 16189 Points: 3 View in Vergil Day/Time: T 6:00pm-9:15pm Location: 640 GEFFEN HALL Enrollment: 52 students (65 max) as of October 30, 2025 Instructor: Vicki G Morwitz
Fall 2025 Marketing B8621 Managing Brands
Section 001	Call Number: 16377 Points: 1.5 View in Vergil Day/Time: R 6:00pm-9:15pm Location: 670 Kravis Hall Enrollment: 46 students (70 max) as of October 30, 2025 Instructor: Bernd H Schmitt
Fall 2025 Marketing B8622 Intro to User Experience
Section 001	Call Number: 16332 Points: 1.5 View in Vergil Day/Time: W 6:00pm-9:15pm Location: 690 Kravis Hall Enrollment: 73 students (74 max) as of October 30, 2025 Instructor: Paul Canetti
Section 050	Call Number: 16442 Points: 1.5 View in Vergil Day/Time: W 6:00pm-9:00pm Location: 690 Kravis Hall Enrollment: 60 students (74 max) as of October 30, 2025 Instructor: Paul Canetti
Fall 2025 Marketing B8624 DRIVING STRATEGIC IMPACT
Section 001	Call Number: 16314 Points: 1.5 View in Vergil Day/Time: T 9:00am-12:15pm Location: 880 Kravis Hall Enrollment: 38 students (50 max) as of October 30, 2025 Instructor: Marco Viola
Fall 2025 Marketing B8627 Urban Retail Placemaking
Section 001	Call Number: 16217 Points: 1.5 View in Vergil Day/Time: M 2:20pm-5:35pm Location: 680 Kravis Hall Enrollment: 42 students (30 max) as of October 30, 2025 Instructor: Jan Patrick Kuehlwein
Fall 2025 Marketing B8628 Social and Economic Networks
Section 050	Social and Economic Netwo Call Number: 16435 Points: 1.5 View in Vergil Day/Time: R 2:20pm-5:35pm Location: 880 Kravis Hall Enrollment: 21 students (47 max) as of October 30, 2025 Instructor: Rajeev Kohli
Fall 2025 Marketing B8632 Digital Product Management Lab
Section 001	Digital Product Managemen Call Number: 16373 Points: 3 View in Vergil Day/Time: R 2:20pm-5:35pm Location: 410 Kravis Hall Enrollment: 32 students (32 max) as of October 30, 2025 Notes: Prerequisite: Product Management OR Product Management Waive Instructor: Christopher Lasala
Fall 2025 Marketing B8636 Product Management (Full-Term)
Section 001	Product Management (Full- Call Number: 16311 Points: 3 View in Vergil Day/Time: TR 10:50am-12:20pm Location: 420 GEFFEN HALL Enrollment: 72 students (74 max) as of October 30, 2025 Instructor: Christopher Lasala
Section 002	Product Management (Full- Call Number: 16310 Points: 3 View in Vergil Day/Time: R 6:00pm-9:15pm Location: 490 Kravis Hall Enrollment: 66 students (72 max) as of October 30, 2025 Instructor: Jason R Lambert
Fall 2025 Marketing B8637 The Business of Television and Streaming
Section 001	The Busi of TV and Stream Call Number: 16156 Points: 1.5 View in Vergil Day/Time: M 6:00pm-9:15pm Location: 490 Kravis Hall Enrollment: 74 students (74 max) as of October 30, 2025 Instructor: Sean Gupta
Fall 2025 Marketing B8655 Marketing of Luxury Products
Section 001	Marketing of Luxury Produ Call Number: 16108 Points: 3 View in Vergil Day/Time: TR 2:20pm-5:35pm Location: 880 Kravis Hall Enrollment: 24 students (24 max) as of October 30, 2025 Instructor: Ketty Maisonrouge
Fall 2025 Marketing B8656 Market Intelligence: The Art and the Sci
Section 001	Market Intelligence: The Call Number: 16313 Points: 3 View in Vergil Day/Time: FMW 10:50am-12:20pm Location: 440 GEFFEN HALL Enrollment: 42 students (50 max) as of October 30, 2025 Instructors: Kamel Jedidi and Robert Morais
Section 050	Market Intelligence: The Call Number: 16437 Points: 3 View in Vergil Day/Time: FMW 9:00am-10:30am Location: 440 GEFFEN HALL Enrollment: 50 students (55 max) as of October 30, 2025 Instructors: Kamel Jedidi and Robert Morais
Fall 2025 Marketing B8662 Innovate Using Design Thinking
Section 001	Innovate Using Design Thi Call Number: 16136 Points: 3 View in Vergil Day/Time: MTWRF 9:00am-5:00pm Location: 540 GEFFEN HALL Enrollment: 45 students (50 max) as of October 30, 2025 Instructor: Gita V Johar
Fall 2025 Marketing B8663 Social Innovation using Data-Driven Desi
Section 001	Social Innov using Data-D Call Number: 16158 Points: 3 View in Vergil Day/Time: W 2:20pm-5:35pm Location: 570 GEFFEN HALL Enrollment: 58 students (60 max) as of October 30, 2025 Instructors: Gita V Johar and Erik Olesund
Fall 2025 Marketing B8671 Digital Wars
Section 001	Call Number: 16132 Points: 3 View in Vergil Day/Time: MTWRF 9:00am-5:00pm Location: 640 GEFFEN HALL Enrollment: 75 students (74 max) as of October 30, 2025 Instructor: Jared E Grusd
Fall 2025 Marketing B8680 Digital Marketing (Half Term)
Section 001	Digital Marketing (Half T Call Number: 16206 Points: 1.5 View in Vergil Day/Time: FMW 10:50am-12:20pm Location: 690 Kravis Hall Enrollment: 71 students (71 max) as of October 30, 2025 Instructor: Kinshuk Jerath
Fall 2025 Marketing B8681 Brand Management in the Digital Age
Section 001	Brand Management in the D Call Number: 16331 Points: 3 View in Vergil Day/Time: FM 6:00pm-9:15pm Location: 690 Kravis Hall Enrollment: 72 students (74 max) as of October 30, 2025 Instructor: Thomas Hafen
Fall 2025 Marketing B8687 The Business of Sports
Section 001	Call Number: 16330 Points: 1.5 View in Vergil Day/Time: M 6:00pm-9:15pm Location: 640 GEFFEN HALL Enrollment: 72 students (74 max) as of October 30, 2025 Instructor: Sal Galatioto
Fall 2025 Marketing B8688 Artificial Intelligence and Virtual Real
Section 001	Artificial Intelligence a Call Number: 16151 Points: 1.5 View in Vergil Day/Time: W 2:00pm-6:00pm Location: 520 GEFFEN HALL Day/Time: RF 9:00am-5:00pm Location: 520 GEFFEN HALL Enrollment: 70 students (74 max) as of October 30, 2025 Instructor: Sharad Devarajan
Fall 2025 Marketing B8692 Biotech/Pharmaceutical Commercialization
Section 001	Biotech/Pharm Comm & Bus Call Number: 16329 Points: 1.5 View in Vergil Day/Time: R 6:00pm-9:15pm Location: 640 Kravis Hall Enrollment: 51 students (74 max) as of October 30, 2025 Instructor: Maqbul Jamil
Fall 2025 Marketing B8696 Data Driven Dollars
Section 001	Call Number: 16218 Points: 1.5 View in Vergil Day/Time: R 9:00am-12:15pm Location: 570 GEFFEN HALL Enrollment: 59 students (60 max) as of October 30, 2025 Instructor: Yuval Ariav
Fall 2025 Marketing B9606 (PhD) Marketing Research Semin
Section 001	(PhD) Marketing Research Call Number: 16443 Points: 3 View in Vergil Day/Time: R 2:20pm-5:35pm Location: 630 Kravis Hall Enrollment: 7 students (25 max) as of October 30, 2025 Instructors: Silvia Bellezza and Vicki G Morwitz
Fall 2025 Marketing B9619 Advanced Marketing Analytics
Section 001	Advanced Marketing Analyt Call Number: 16445 Points: 3 View in Vergil Day/Time: FMW 2:20pm-3:50pm Location: 690 Kravis Hall Enrollment: 28 students (50 max) as of October 30, 2025 Instructor: Kamel Jedidi
Fall 2025 Marketing B9651 MS Marketing Analytics
Section 001	Call Number: 16439 Points: 3 View in Vergil Day/Time: T 9:00am-12:15pm Location: 590 GEFFEN HALL Day/Time: F 9:00am-12:15pm Location: 620 GEFFEN HALL Enrollment: 98 students (100 max) as of October 30, 2025 Instructor: Hortense Fong
Section 002	Call Number: 16440 Points: 3 View in Vergil Day/Time: T 2:00pm-5:15pm Location: 590 GEFFEN HALL Day/Time: F 2:00pm-5:15pm Location: 620 GEFFEN HALL Enrollment: 75 students (100 max) as of October 30, 2025 Instructor: Hortense Fong
Section 003	Call Number: 16441 Points: 3 View in Vergil Day/Time: T 9:00am-12:15pm Location: 620 GEFFEN HALL Enrollment: 86 students (100 max) as of October 30, 2025 Instructor: Malek A Ben Sliman
Fall 2025 Marketing B9657 Marketing Consulting Skills
Section 001	Marketing Consulting Skil Call Number: 16473 Points: 1.5 View in Vergil Day/Time: T 2:20pm-5:35pm Location: 620 GEFFEN HALL Enrollment: 51 students (55 max) as of October 30, 2025 Instructor: Marco Viola
Fall 2025 Marketing B9659 Statistical Modeling and Decision Making
Section 001	Statistical Modeling Call Number: 15596 Points: 1.5 View in Vergil Day/Time: R 9:00am-12:15pm Location: To be announced Day/Time: MTWR 2:00pm-5:15pm Location: 620 GEFFEN HALL Day/Time: F 9:00am-12:15pm Location: 620 GEFFEN HALL Enrollment: 51 students (74 max) as of October 30, 2025 Instructor: Malek A Ben Sliman
Fall 2025 Marketing B9660 Capstone project
Section 001	Call Number: 16432 Points: 3 View in Vergil Day/Time: FM 6:00pm-9:15pm Location: 420 GEFFEN HALL Enrollment: 55 students (74 max) as of October 30, 2025 Instructor: Bolong Li
Fall 2025 Marketing B9661 Python Programming for Data Science
Section 001	MS Python for Data Scienc Call Number: 15597 Points: 1.5 View in Vergil Day/Time: R 2:00pm-5:15pm Location: 620 GEFFEN HALL Day/Time: F 9:00am-12:15pm Location: 440 GEFFEN HALL Enrollment: 51 students (74 max) as of October 30, 2025 Instructor: Yegor Tkachenko
Fall 2025 Marketing B9697 MS Marketing Internship
Section 001	Call Number: 17787 Points: 1.5 View in Vergil Enrollment: 15 students (1 max) as of October 30, 2025

Fall 2025 Marketing B5601
Marketing Strategy

Section 001

Call Number:: 16537
Points:: 3
Day/Time:: F 12:30pm-3:30pm
Location:: To be announced
Day/Time:: S 3:45pm-6:45pm
Location:: To be announced
Day/Time:: SS 12:30pm-3:30pm
Location:: 670 Kravis Hall
Day/Time:: U 8:30am-11:30am
Location:: To be announced
Day/Time:: SS 3:45pm-6:45pm
Location:: 670 Kravis Hall
Enrollment:: 43 students (74 max) as of October 30, 2025
Instructors:: Zhida Gui and Oded Netzer

Section 002

Call Number:: 16538
Points:: 3
Day/Time:: F 3:45pm-6:45pm
Location:: To be announced
Day/Time:: S 8:30am-11:30am
Location:: To be announced
Day/Time:: SSS 8:30am-11:30am
Location:: 690 Kravis Hall
Day/Time:: S 12:30pm-3:30pm
Location:: 690 Kravis Hall
Day/Time:: U 12:30pm-3:30pm
Location:: To be announced
Enrollment:: 43 students (74 max) as of October 30, 2025
Instructors:: Zhida Gui and Oded Netzer

Section 300

Call Number:: 16540
Points:: 3
Enrollment:: 54 students (50 max) as of October 30, 2025
Instructor:: Faculty

Section XMT

Call Number:: 15218
Points:: 0
Enrollment:: 0 students as of October 30, 2025
Instructor:: Faculty

Fall 2025 Marketing B5955
Brand Management

Section 300

Call Number:: 16129
Points:: 3
Day/Time:: MTWRF 9:00am-5:00pm
Location:: To be announced
Enrollment:: 1 student (2 max) as of October 30, 2025
Instructor:: Faculty

Fall 2025 Marketing B6601
MARKETING

Section 001

Call Number:: 16226
Points:: 1.5
Day/Time:: TR 2:20pm-3:50pm
Location:: 620 Kravis Hall
Enrollment:: 66 students (74 max) as of October 30, 2025
Instructor:: Malek A Ben Sliman

Section 002

Call Number:: 16231
Points:: 1.5
Day/Time:: TR 10:50am-12:20pm
Location:: 690 Kravis Hall
Enrollment:: 64 students (74 max) as of October 30, 2025
Instructor:: Mohamed Hussein

Section 003

Call Number:: 16232
Points:: 1.5
Day/Time:: TR 10:50am-12:20pm
Location:: 840 Kravis Hall
Enrollment:: 66 students (74 max) as of October 30, 2025
Instructor:: Andrey Simonov

Section 004

Call Number:: 16233
Points:: 1.5
Day/Time:: TR 2:20pm-3:50pm
Location:: 690 Kravis Hall
Enrollment:: 67 students (74 max) as of October 30, 2025
Instructor:: Mohamed Hussein

Section 005

Call Number:: 16227
Points:: 1.5
Day/Time:: TR 2:20pm-3:50pm
Location:: 820 Kravis Hall
Enrollment:: 67 students (74 max) as of October 30, 2025
Instructor:: Kristen Lane

Section 006

Call Number:: 16228
Points:: 1.5
Day/Time:: TR 2:20pm-3:50pm
Location:: 840 Kravis Hall
Enrollment:: 67 students (74 max) as of October 30, 2025
Instructor:: Andrey Simonov

Section 007

Call Number:: 16229
Points:: 1.5
Day/Time:: TR 4:10pm-5:40pm
Location:: 820 Kravis Hall
Enrollment:: 67 students (74 max) as of October 30, 2025
Instructor:: Kristen Lane

Section 008

Call Number:: 16234
Points:: 1.5
Day/Time:: TR 10:50am-12:20pm
Location:: 820 Kravis Hall
Enrollment:: 66 students (74 max) as of October 30, 2025
Instructor:: Kristen Lane

Section 009

Call Number:: 16235
Points:: 1.5
Day/Time:: TR 4:10pm-5:40pm
Location:: 840 Kravis Hall
Enrollment:: 62 students (74 max) as of October 30, 2025
Instructor:: Andrey Simonov

Section 010

Call Number:: 16230
Points:: 1.5
Day/Time:: TR 9:00am-10:30am
Location:: 690 Kravis Hall
Enrollment:: 66 students (74 max) as of October 30, 2025
Instructor:: Mohamed Hussein

Section XMT

Call Number:: 15219
Points:: 0
Enrollment:: 101 students as of October 30, 2025
Instructor:: Faculty

Fall 2025 Marketing B7613
Entrepreneurial Selling

Section 001

Call Number:: 16526
Points:: 1.5
Day/Time:: S 3:45pm-6:45pm
Location:: 440 Kravis Hall
Day/Time:: S 8:30am-11:30am
Location:: 440 Kravis Hall
Day/Time:: SS 12:30pm-3:30pm
Location:: 440 Kravis Hall
Enrollment:: 34 students (50 max) as of October 30, 2025
Instructor:: Todd Siegler

Fall 2025 Marketing B7658
Catching Growth Waves: To 2050 and Beyon

Section 100

Call Number:: 16125
Points:: 3
Day/Time:: MTWRF 9:00am-5:00pm
Location:: 490 GEFFEN HALL
Enrollment:: 60 students (74 max) as of October 30, 2025
Instructor:: Rajeev Kohli

Fall 2025 Marketing B8604
Frontiers in Retailing

Section 001

Call Number:: 16186
Points:: 1.5
Day/Time:: T 6:00pm-9:15pm
Location:: 870 Kravis Hall
Enrollment:: 60 students (60 max) as of October 30, 2025
Instructors:: Oliver Chen and Kinshuk Jerath

Fall 2025 Marketing B8605
Succeeding in Consulting: from Project M

Section 001

Call Number:: 16193
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: 520 GEFFEN HALL
Enrollment:: 46 students (60 max) as of October 30, 2025
Instructors:: Toos Daruvala and Joe Timko

Fall 2025 Marketing B8609
Generative AI for Business (Half-Term)

Section 001

Call Number:: 16165
Points:: 1.5
Day/Time:: M 9:00am-12:15pm
Location:: 890 Kravis Hall
Enrollment:: 62 students (74 max) as of October 30, 2025
Instructor:: Olivier Toubia

Section 002

Call Number:: 16164
Points:: 1.5
Day/Time:: W 9:00am-12:15pm
Location:: 890 Kravis Hall
Enrollment:: 67 students (74 max) as of October 30, 2025
Instructor:: Olivier Toubia

Section 003

Call Number:: 16163
Points:: 1.5
Day/Time:: W 2:20pm-5:35pm
Location:: 870 Kravis Hall
Enrollment:: 74 students (74 max) as of October 30, 2025
Instructor:: Olivier Toubia

Section 050

Call Number:: 16431
Points:: 1.5
Day/Time:: T 9:00am-12:15pm
Location:: 870 Kravis Hall
Enrollment:: 66 students (74 max) as of October 30, 2025
Instructor:: Olivier Toubia

Fall 2025 Marketing B8610
Growth Hacking: Scaling Your Product fro

Section 001

Call Number:: 16174
Points:: 3
Day/Time:: T 6:00pm-9:15pm
Location:: 820 Kravis Hall
Enrollment:: 74 students (74 max) as of October 30, 2025
Instructor:: Ross Goldenberg

Fall 2025 Marketing B8613
Entrepreneurial Selling

Section 001

Call Number:: 16334
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: 870 Kravis Hall
Enrollment:: 64 students (74 max) as of October 30, 2025
Instructor:: Nadine Keller

Fall 2025 Marketing B8619
Behav Econ & Decision Making

Section 001

Call Number:: 16135
Points:: 3
Day/Time:: MTWRF 9:00am-5:00pm
Location:: 490 GEFFEN HALL
Enrollment:: 44 students (74 max) as of October 30, 2025
Instructor:: Vicki G Morwitz

Section 002

Call Number:: 16333
Points:: 3
Day/Time:: T 2:20pm-5:35pm
Location:: 640 GEFFEN HALL
Enrollment:: 64 students (74 max) as of October 30, 2025
Instructor:: Vicki G Morwitz

Section 003

Call Number:: 16189
Points:: 3
Day/Time:: T 6:00pm-9:15pm
Location:: 640 GEFFEN HALL
Enrollment:: 52 students (65 max) as of October 30, 2025
Instructor:: Vicki G Morwitz

Fall 2025 Marketing B8621
Managing Brands

Section 001

Call Number:: 16377
Points:: 1.5
Day/Time:: R 6:00pm-9:15pm
Location:: 670 Kravis Hall
Enrollment:: 46 students (70 max) as of October 30, 2025
Instructor:: Bernd H Schmitt

Fall 2025 Marketing B8622
Intro to User Experience

Section 001

Call Number:: 16332
Points:: 1.5
Day/Time:: W 6:00pm-9:15pm
Location:: 690 Kravis Hall
Enrollment:: 73 students (74 max) as of October 30, 2025
Instructor:: Paul Canetti

Section 050

Call Number:: 16442
Points:: 1.5
Day/Time:: W 6:00pm-9:00pm
Location:: 690 Kravis Hall
Enrollment:: 60 students (74 max) as of October 30, 2025
Instructor:: Paul Canetti

Fall 2025 Marketing B8624
DRIVING STRATEGIC IMPACT

Section 001

Call Number:: 16314
Points:: 1.5
Day/Time:: T 9:00am-12:15pm
Location:: 880 Kravis Hall
Enrollment:: 38 students (50 max) as of October 30, 2025
Instructor:: Marco Viola

Fall 2025 Marketing B8627
Urban Retail Placemaking

Section 001

Call Number:: 16217
Points:: 1.5
Day/Time:: M 2:20pm-5:35pm
Location:: 680 Kravis Hall
Enrollment:: 42 students (30 max) as of October 30, 2025
Instructor:: Jan Patrick Kuehlwein

Fall 2025 Marketing B8628
Social and Economic Networks

Section 050

Call Number:: 16435
Points:: 1.5
Day/Time:: R 2:20pm-5:35pm
Location:: 880 Kravis Hall
Enrollment:: 21 students (47 max) as of October 30, 2025
Instructor:: Rajeev Kohli

Fall 2025 Marketing B8632
Digital Product Management Lab

Section 001

Call Number:: 16373
Points:: 3
Day/Time:: R 2:20pm-5:35pm
Location:: 410 Kravis Hall
Enrollment:: 32 students (32 max) as of October 30, 2025
Notes:: Prerequisite: Product Management OR Product Management Waive
Instructor:: Christopher Lasala

Fall 2025 Marketing B8636
Product Management (Full-Term)

Section 001

Call Number:: 16311
Points:: 3
Day/Time:: TR 10:50am-12:20pm
Location:: 420 GEFFEN HALL
Enrollment:: 72 students (74 max) as of October 30, 2025
Instructor:: Christopher Lasala

Section 002

Call Number:: 16310
Points:: 3
Day/Time:: R 6:00pm-9:15pm
Location:: 490 Kravis Hall
Enrollment:: 66 students (72 max) as of October 30, 2025
Instructor:: Jason R Lambert

Fall 2025 Marketing B8637
The Business of Television and Streaming

Section 001

Call Number:: 16156
Points:: 1.5
Day/Time:: M 6:00pm-9:15pm
Location:: 490 Kravis Hall
Enrollment:: 74 students (74 max) as of October 30, 2025
Instructor:: Sean Gupta

Fall 2025 Marketing B8655
Marketing of Luxury Products

Section 001

Call Number:: 16108
Points:: 3
Day/Time:: TR 2:20pm-5:35pm
Location:: 880 Kravis Hall
Enrollment:: 24 students (24 max) as of October 30, 2025
Instructor:: Ketty Maisonrouge

Fall 2025 Marketing B8656
Market Intelligence: The Art and the Sci

Section 001

Call Number:: 16313
Points:: 3
Day/Time:: FMW 10:50am-12:20pm
Location:: 440 GEFFEN HALL
Enrollment:: 42 students (50 max) as of October 30, 2025
Instructors:: Kamel Jedidi and Robert Morais

Section 050

Call Number:: 16437
Points:: 3
Day/Time:: FMW 9:00am-10:30am
Location:: 440 GEFFEN HALL
Enrollment:: 50 students (55 max) as of October 30, 2025
Instructors:: Kamel Jedidi and Robert Morais

Fall 2025 Marketing B8662
Innovate Using Design Thinking

Section 001

Call Number:: 16136
Points:: 3
Day/Time:: MTWRF 9:00am-5:00pm
Location:: 540 GEFFEN HALL
Enrollment:: 45 students (50 max) as of October 30, 2025
Instructor:: Gita V Johar

Fall 2025 Marketing B8663
Social Innovation using Data-Driven Desi

Section 001

Call Number:: 16158
Points:: 3
Day/Time:: W 2:20pm-5:35pm
Location:: 570 GEFFEN HALL
Enrollment:: 58 students (60 max) as of October 30, 2025
Instructors:: Gita V Johar and Erik Olesund

Fall 2025 Marketing B8671
Digital Wars

Section 001

Call Number:: 16132
Points:: 3
Day/Time:: MTWRF 9:00am-5:00pm
Location:: 640 GEFFEN HALL
Enrollment:: 75 students (74 max) as of October 30, 2025
Instructor:: Jared E Grusd

Fall 2025 Marketing B8680
Digital Marketing (Half Term)

Section 001

Call Number:: 16206
Points:: 1.5
Day/Time:: FMW 10:50am-12:20pm
Location:: 690 Kravis Hall
Enrollment:: 71 students (71 max) as of October 30, 2025
Instructor:: Kinshuk Jerath

Fall 2025 Marketing B8681
Brand Management in the Digital Age

Section 001

Call Number:: 16331
Points:: 3
Day/Time:: FM 6:00pm-9:15pm
Location:: 690 Kravis Hall
Enrollment:: 72 students (74 max) as of October 30, 2025
Instructor:: Thomas Hafen

Fall 2025 Marketing B8687
The Business of Sports

Section 001

Call Number:: 16330
Points:: 1.5
Day/Time:: M 6:00pm-9:15pm
Location:: 640 GEFFEN HALL
Enrollment:: 72 students (74 max) as of October 30, 2025
Instructor:: Sal Galatioto

Fall 2025 Marketing B8688
Artificial Intelligence and Virtual Real

Section 001

Call Number:: 16151
Points:: 1.5
Day/Time:: W 2:00pm-6:00pm
Location:: 520 GEFFEN HALL
Day/Time:: RF 9:00am-5:00pm
Location:: 520 GEFFEN HALL
Enrollment:: 70 students (74 max) as of October 30, 2025
Instructor:: Sharad Devarajan

Fall 2025 Marketing B8692
Biotech/Pharmaceutical Commercialization

Section 001

Call Number:: 16329
Points:: 1.5
Day/Time:: R 6:00pm-9:15pm
Location:: 640 Kravis Hall
Enrollment:: 51 students (74 max) as of October 30, 2025
Instructor:: Maqbul Jamil

Fall 2025 Marketing B8696
Data Driven Dollars

Section 001

Call Number:: 16218
Points:: 1.5
Day/Time:: R 9:00am-12:15pm
Location:: 570 GEFFEN HALL
Enrollment:: 59 students (60 max) as of October 30, 2025
Instructor:: Yuval Ariav

Fall 2025 Marketing B9606
(PhD) Marketing Research Semin

Section 001

Call Number:: 16443
Points:: 3
Day/Time:: R 2:20pm-5:35pm
Location:: 630 Kravis Hall
Enrollment:: 7 students (25 max) as of October 30, 2025
Instructors:: Silvia Bellezza and Vicki G Morwitz

Fall 2025 Marketing B9619
Advanced Marketing Analytics

Section 001

Call Number:: 16445
Points:: 3
Day/Time:: FMW 2:20pm-3:50pm
Location:: 690 Kravis Hall
Enrollment:: 28 students (50 max) as of October 30, 2025
Instructor:: Kamel Jedidi

Fall 2025 Marketing B9651
MS Marketing Analytics

Section 001

Call Number:: 16439
Points:: 3
Day/Time:: T 9:00am-12:15pm
Location:: 590 GEFFEN HALL
Day/Time:: F 9:00am-12:15pm
Location:: 620 GEFFEN HALL
Enrollment:: 98 students (100 max) as of October 30, 2025
Instructor:: Hortense Fong

Section 002

Call Number:: 16440
Points:: 3
Day/Time:: T 2:00pm-5:15pm
Location:: 590 GEFFEN HALL
Day/Time:: F 2:00pm-5:15pm
Location:: 620 GEFFEN HALL
Enrollment:: 75 students (100 max) as of October 30, 2025
Instructor:: Hortense Fong

Section 003

Call Number:: 16441
Points:: 3
Day/Time:: T 9:00am-12:15pm
Location:: 620 GEFFEN HALL
Enrollment:: 86 students (100 max) as of October 30, 2025
Instructor:: Malek A Ben Sliman

Fall 2025 Marketing B9657
Marketing Consulting Skills

Section 001

Call Number:: 16473
Points:: 1.5
Day/Time:: T 2:20pm-5:35pm
Location:: 620 GEFFEN HALL
Enrollment:: 51 students (55 max) as of October 30, 2025
Instructor:: Marco Viola

Fall 2025 Marketing B9659
Statistical Modeling and Decision Making

Section 001

Call Number:: 15596
Points:: 1.5
Day/Time:: R 9:00am-12:15pm
Location:: To be announced
Day/Time:: MTWR 2:00pm-5:15pm
Location:: 620 GEFFEN HALL
Day/Time:: F 9:00am-12:15pm
Location:: 620 GEFFEN HALL
Enrollment:: 51 students (74 max) as of October 30, 2025
Instructor:: Malek A Ben Sliman

Fall 2025 Marketing B9660
Capstone project

Section 001

Call Number:: 16432
Points:: 3
Day/Time:: FM 6:00pm-9:15pm
Location:: 420 GEFFEN HALL
Enrollment:: 55 students (74 max) as of October 30, 2025
Instructor:: Bolong Li

Fall 2025 Marketing B9661
Python Programming for Data Science

Section 001

Call Number:: 15597
Points:: 1.5
Day/Time:: R 2:00pm-5:15pm
Location:: 620 GEFFEN HALL
Day/Time:: F 9:00am-12:15pm
Location:: 440 GEFFEN HALL
Enrollment:: 51 students (74 max) as of October 30, 2025
Instructor:: Yegor Tkachenko

Fall 2025 Marketing B9697
MS Marketing Internship

Section 001

Call Number:: 17787
Points:: 1.5
Enrollment:: 15 students (1 max) as of October 30, 2025

NOTE: Students, Instructors, and Staff should use Vergil Course Search at vergil.columbia.edu/vergil/ for more detailed, accurate, and timely course information.

Fall 2025 Subject: Marketing

For easier printing select the
plain text version of this subject listing
and be sure to print using LANDSCAPE mode

Catching Growth Waves: To

Succeeding in Consulting

Generative AI for Busines

Generative AI for Busines

Generative AI for Busines

Generative AI for Busines

Growth Hacking

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Social and Economic Netwo

Digital Product Managemen

Product Management (Full-

Product Management (Full-

The Busi of TV and Stream

Marketing of Luxury Produ

Market Intelligence: The

Market Intelligence: The

Innovate Using Design Thi

Social Innov using Data-D

Digital Marketing (Half T

Brand Management in the D

Artificial Intelligence a

Biotech/Pharm Comm & Bus

(PhD) Marketing Research

Advanced Marketing Analyt

Marketing Consulting Skil

Statistical Modeling

MS Python for Data Scienc

NOTE: Students, Instructors, and Staff should use Vergil Course Search at vergil.columbia.edu/vergil/ for more detailed, accurate, and timely course information.

Fall 2025 Subject: Marketing

For easier printing select theplain text version of this subject listingand be sure to print using LANDSCAPE mode

Catching Growth Waves: To

Succeeding in Consulting

Generative AI for Busines

Generative AI for Busines

Generative AI for Busines

Generative AI for Busines

Growth Hacking

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Social and Economic Netwo

Digital Product Managemen

Product Management (Full-

Product Management (Full-

The Busi of TV and Stream

Marketing of Luxury Produ

Market Intelligence: The

Market Intelligence: The

Innovate Using Design Thi

Social Innov using Data-D

Digital Marketing (Half T

Brand Management in the D

Artificial Intelligence a

Biotech/Pharm Comm & Bus

(PhD) Marketing Research

Advanced Marketing Analyt

Marketing Consulting Skil

Statistical Modeling

MS Python for Data Scienc

For easier printing select the
plain text version of this subject listing
and be sure to print using LANDSCAPE mode