(PhD) Marketing Research Seminar (Half-T

This doctoral half-term seminar explores current topics in consumer behavior. Designed to complement foundational consumer psychology coursework, each session of the seminar focuses on a different special topic (e.g., technology, behavioral pricing, morality, sustainability, identity) selected based on recent academic trends, speaker visits, and student interests. Students will develop a nuanced understanding of theoretical perspectives and research methodologies shaping the field through in-depth readings and seminar-style discussions. The course aims to deepen students’ knowledge in selected domains, broaden their awareness of the evolving consumer research, and cultivate the skills necessary to evaluate and learn from impactful research. Ultimately, the seminar prepares students to make meaningful contributions to academic conversations within and beyond their core research interests.