Summer 2025 Marketing B8693 section 001

A Closer Look at the Start-Up

Call Number 11374
Day & Time
Location
MTWRU 9:00am-5:00pm
To be announced
Points 3
Grading Mode Standard
Approvals Required None
Instructor Oded Netzer
Type LECTURE
Method of Instruction In-Person
Course Description

 

As part of this course, students will hear firsthand from founders and tech ecosystem leaders how their companies adapted to the new reality, and how the crisis became an opportunity for change, and in some cases a blessing in disguise. The course offers a solid academic foundation in the innovation methodologies employed by leading entrepreneurs in Israel's vibrant high-tech economy. It combines in-class lectures with visits to top tech companies that have offices in NYC. Lectures are led by professors from Reichman University and prominent figures from the Israeli innovation scene, including entrepreneurs, top investors, and policymakers. This blend of academic expertise and real-world experience is at the heart of the course.

Web Site Vergil
Department MARKETING
Enrollment 0 students (30 max) as of 9:05PM Wednesday, April 2, 2025
Subject Marketing
Number B8693
Section 001
Division School of Business
Open To Business, Journalism
Section key 20252MRKT8693B001