Media Planning and Growth Marketing

In this dynamic course, we delve into the intricate world of modern marketing, where strategic planning meets data-driven optimization to achieve unparalleled results. Our focus is to equip you with the knowledge and skills essential for navigating the ever-evolving landscape of paid media and end to end growth marketing.

Throughout the course, we will explore the fundamental paid media types prevalent in the marketing field, providing comprehensive overviews of key channels such as search engine marketing, social media advertising, email marketing, and beyond. Understanding the nuances of each channel is imperative for effective media planning and campaign execution.

Furthermore, the course will shine a spotlight on conversion rate optimization (CRO) and post conversion retention activation – a critical aspect of modern marketing. You will explore the systematic process of optimizing websites and mobile applications to maximize conversions, whether it be sales, sign-ups, or other desired actions. Also we will discuss the use of first-party data on existing customers for retention/development-type campaigns. From A/B testing to user experience (UX) design principles, you will learn best practices to enhance user engagement and drive growth effectively.

Lastly, we will dive into the realm of end-to-end integrated marketing planning, where you will discover how to synchronize various marketing channels and tactics to create cohesive, omnichannel campaigns. By understanding the synergies between different marketing elements, you will be equipped to craft comprehensive marketing strategies that resonate with your target audience across multiple touchpoints.

By the end of this course, you will emerge as a well-rounded marketer, armed with the knowledge and practical skills needed to thrive in today's competitive landscape.