Fall 2024 Marketing B8687 section 001

The Business of Sports

Call Number 17097
Day & Time
Location
M 6:00pm-9:15pm
390 GEFFEN HALL
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Sal Galatioto
Type LECTURE
Method of Instruction In-Person
Course Description The course is designed to study the business dynamics of the four major sports leagues in North America (Major League Baseball, National Basketball Association, National Football League, National Hockey League). It will compare and contrast the different leagues and select franchises (e.g., large market vs. small market, National Football League vs. Major League Baseball, etc.). There will also be a discussion on leadership in the business of sports. Among the topics the course will explore are league structure, valuation methodologies, labor relations and sports as media content. Grading will be through a combination of class project, class participation and a final.
Web Site Vergil
Department MARKETING
Enrollment 74 students (74 max) as of 2:07PM Monday, September 16, 2024
Subject Marketing
Number B8687
Section 001
Division School of Business
Open To Business, Journalism
Section key 20243MRKT8687B001