Fall 2023 Marketing B8687 section 001

The Business of Sports

Call Number 16815
Day & Time
Location
M 6:00pm-9:15pm
670 Kravis Hall
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Sal Galatioto
Type LECTURE
Course Description The course is designed to study the business dynamics of the four major sports leagues in North America (Major League Baseball, National Basketball Association, National Football League, National Hockey League). It will compare and contrast the different leagues and select franchises (e.g., large market vs. small market, National Football League vs. Major League Baseball, etc.). There will also be a discussion on leadership in the business of sports. Among the topics the course will explore are league structure, valuation methodologies, labor relations and sports as media content. Grading will be through a combination of class project, class participation and a final.
Web Site Vergil
Department MARKETING
Enrollment 71 students (74 max) as of 9:06AM Sunday, May 11, 2025
Subject Marketing
Number B8687
Section 001
Division School of Business
Open To Business, Journalism
Section key 20233MRKT8687B001