| Call Number | 14538 |
|---|---|
| Day & Time Location |
T 2:20pm-5:35pm 630 Kravis Hall |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Ava Seave |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | In “Media & Entertainment: Strategy Consulting Projects” real problems are brought to the class from real companies and their managers. The ultimate goal is for students to help companies recognize and solve strategic media problems. The course will introduce techniques to perform strategy consulting for media companies and to teach students how to apply these techniques. Each student will work with a team of students throughout the semester, and in the 13th week, the teams will present their findings to the sponsoring companies. |
| Web Site | Vergil |
| Department | MARKETING |
| Enrollment | 23 students (28 max) as of 10:06AM Thursday, November 21, 2024 |
| Subject | Marketing |
| Number | B8685 |
| Section | 001 |
| Division | School of Business |
| Open To | Business, Journalism |
| Section key | 20241MRKT8685B001 |