Summer 2024 Marketing B8679 section 001

Digital Marketing

Call Number 11819
Day & Time
Location
MTWRU 9:00am-5:00pm
420 Kravis Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructor Kinshuk Jerath
Type LECTURE
Method of Instruction In-Person
Course Description Digital marketing has become an essential component of any firms marketing strategy, but managers are still grappling with this medium which is continuously evolving as well. In this course, we will develop a systematic understanding of digital marketing by learning concepts and tools whose applicability will endure even as specific technologies and implementation procedures change. We will conduct an in-depth study of display advertising, search advertising and social media marketing, at both the tactical and strategic levels. We will invest a significant amount of time on outcome and effectiveness measurement methods and campaign evaluation metrics. Towards the end of the course, we will discuss a host of varied topics such as mobile marketing, media planning, privacy issues and digital ad fraud.
Web Site Vergil
Subterm 07/01-07/12 (N)
Department MARKETING
Enrollment 63 students (74 max) as of 9:05PM Monday, December 2, 2024
Subject Marketing
Number B8679
Section 001
Division School of Business
Section key 20242MRKT8679B001