Summer 2023 Marketing B8667 section 001

Foundations of Innovation

Call Number 12155
Day & Time
Location
MTWRF 9:00am-5:00pm
420 GEFFEN HALL
Points 3
Grading Mode Standard
Approvals Required None
Instructor Melanie Brucks
Type LECTURE
Method of Instruction In-Person
Course Description The ability to innovate plays a pivotal role in the growth and success of many areas of business. In this course, we tackle the challenge of bringing to market elegant and efficient solutions to strong customer needs. This challenge is relevant whether you work for a startup or a large company, whether you sell products or services, and whether your customers are individual consumers or companies. Throughout the course, we will provide methodologies, strategies, and tools (such as design thinking and iterative prototyping) structured around the basic steps of the innovation process:
Web Site Vergil
Department MARKETING
Enrollment 54 students (59 max) as of 4:07PM Wednesday, July 17, 2024
Subject Marketing
Number B8667
Section 001
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Campus Morningside
Section key 20232MRKT8667B001