Fall 2024 Marketing B8656 section 060

Market Intelligence: The Art and the Sci

Market Intelligence: The

Call Number 16698
Day & Time
Location
MW 9:00am-10:30am
390 GEFFEN HALL
Day & Time
Location
F 9:00am-10:30am
420 GEFFEN HALL
Points 3
Grading Mode Standard
Approvals Required None
Instructors Kamel Jedidi
Robert Morais
Type LECTURE
Method of Instruction In-Person
Course Description For informed business planning and sound decision-making, marketers need comprehensive intelligence regarding their customers. This advanced market research course is based on the idea that to understand customer attitudes, sentiments, and behavior fully both qualitative and quantitative research are required. Students will learn how to select and execute the right research to obtain customer intelligence, make sense of it, and apply it to marketing problems. Throughout the semester, we will emphasize the complementarity of qualitative and quantitative methods, and how combining them – tapping art and science – can yield brand-building marketing strategies.
Web Site Vergil
Department MARKETING
Enrollment 66 students (74 max) as of 11:06AM Saturday, December 7, 2024
Subject Marketing
Number B8656
Section 060
Division School of Business
Open To Business, Engineering:Graduate
Section key 20243MRKT8656B060