| Call Number | 16698 |
|---|---|
| Day & Time Location |
MW 9:00am-10:30am 390 GEFFEN HALL |
| Day & Time Location |
F 9:00am-10:30am 420 GEFFEN HALL |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructors | Kamel Jedidi Robert Morais |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | For informed business planning and sound decision-making, marketers need comprehensive intelligence regarding their customers. This advanced market research course is based on the idea that to understand customer attitudes, sentiments, and behavior fully both qualitative and quantitative research are required. Students will learn how to select and execute the right research to obtain customer intelligence, make sense of it, and apply it to marketing problems. Throughout the semester, we will emphasize the complementarity of qualitative and quantitative methods, and how combining them – tapping art and science – can yield brand-building marketing strategies. |
| Web Site | Vergil |
| Department | MARKETING |
| Enrollment | 66 students (74 max) as of 2:07PM Monday, September 16, 2024 |
| Subject | Marketing |
| Number | B8656 |
| Section | 060 |
| Division | School of Business |
| Open To | Business, Engineering:Graduate |
| Section key | 20243MRKT8656B060 |