| Call Number | 17035 |
|---|---|
| Day & Time Location |
R 2:00pm-5:15pm 620 Kravis Hall |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Mark A Cohen |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | This course intends to present a baseline of retail industry concepts and practices embraced across a broad spectrum of retail enterprises. The syllabus of this course will cover topics relevant to both specialty and multi-classification retailers operating locally, nationally and on global platforms, both brick-and-mortar and internet-based. The subject matter will be relevant for all channels of retail from budget to luxury. Six to nine guest speakers representing a myriad of retailing and retailing-related experiences will join the class throughout the semester. This course is geared toward students who are considering entering the retail or consumer products industry, and/or, who are looking for insights as to how this industry is managed. |
| Web Site | Vergil |
| Department | MARKETING |
| Enrollment | 60 students as of 5:08PM Saturday, September 7, 2024 |
| Subject | Marketing |
| Number | B8652 |
| Section | 001 |
| Division | School of Business |
| Open To | Architecture, Schools of the Arts, Business, Columbia College, Dental Medicine:Post-Grad, Dental Medicine , Engineering:Undergraduate, Engineering:Graduate, GSAS, General Studies, SIPA, Journalism, Medicine, Nursing, Public Health, Professional Studies, Social Work |
| Campus | Morningside |
| Section key | 20231MRKT8652B001 |