Summer 2023 Marketing B8651 section 001

Systematic Creativity in Busin

Systematic Creativity in

Call Number 12153
Day & Time
MTWRU 9:00am-5:00pm
440 Kravis Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructor Jacob Goldenberg
Method of Instruction In-Person
Course Description This course is designed to teach students several systematic creative problem solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies. These methodologies are appropriately implemented when a decision has been made to search for a creative solution.

The course offers students the opportunity to learn how to solve problems, identify opportunities, and generate those elusive ideas that potentially generate enormous benefits to organizations with a very small investment. This course will focus on new product ideation and creative marketing actions. We will also touch upon communications and dilemma resolution.
Web Site Vergil
Subterm 05/22-08/11 (X)
Department MARKETING
Enrollment 51 students (74 max) as of 3:07PM Wednesday, July 17, 2024
Subject Marketing
Number B8651
Section 001
Division School of Business
Open To Architecture, Schools of the Arts, Business, Columbia College, Dental Medicine:Post-Grad, Dental Medicine , Engineering:Undergraduate, Engineering:Graduate, GSAS, General Studies, SIPA, Journalism, Medicine, Nursing, Public Health, Professional Studies, Social Work
Campus Morningside
Section key 20232MRKT8651B001