Call Number | 12153 |
---|---|
Day & Time Location |
MTWRU 9:00am-5:00pm 440 Kravis Hall |
Points | 3 |
Grading Mode | Standard |
Approvals Required | None |
Instructor | Jacob Goldenberg |
Type | LECTURE |
Method of Instruction | In-Person |
Course Description | This course is designed to teach students several systematic creative problem solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies. These methodologies are appropriately implemented when a decision has been made to search for a creative solution. The course offers students the opportunity to learn how to solve problems, identify opportunities, and generate those elusive ideas that potentially generate enormous benefits to organizations with a very small investment. This course will focus on new product ideation and creative marketing actions. We will also touch upon communications and dilemma resolution. |
Web Site | Vergil |
Subterm | 05/22-08/11 (X) |
Department | MARKETING |
Enrollment | 51 students (74 max) as of 9:07PM Thursday, October 17, 2024 |
Subject | Marketing |
Number | B8651 |
Section | 001 |
Division | School of Business |
Open To | Architecture, Schools of the Arts, Business, Columbia College, Dental Medicine:Post-Grad, Dental Medicine , Engineering:Undergraduate, Engineering:Graduate, GSAS, General Studies, SIPA, Journalism, Medicine, Nursing, Public Health, Professional Studies, Social Work |
Campus | Morningside |
Section key | 20232MRKT8651B001 |