| Call Number | 12153 |
|---|---|
| Day & Time Location |
MTWRU 9:00am-5:00pm 440 Kravis Hall |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Jacob Goldenberg |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | This course is designed to teach students several systematic creative problem solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies. These methodologies are appropriately implemented when a decision has been made to search for a creative solution. The course offers students the opportunity to learn how to solve problems, identify opportunities, and generate those elusive ideas that potentially generate enormous benefits to organizations with a very small investment. This course will focus on new product ideation and creative marketing actions. We will also touch upon communications and dilemma resolution. |
| Web Site | Vergil |
| Subterm | 05/22-08/11 (X) |
| Department | MARKETING |
| Enrollment | 51 students (74 max) as of 7:06PM Thursday, October 30, 2025 |
| Subject | Marketing |
| Number | B8651 |
| Section | 001 |
| Division | School of Business |
| Open To | Architecture, Schools of the Arts, Business, Columbia College, Dental Medicine:Post-Grad, Dental Medicine , Engineering:Undergraduate, Engineering:Graduate, GSAS, General Studies, SIPA, Journalism, Medicine, Nursing, Public Health, Professional Studies, Social Work |
| Campus | Morningside |
| Section key | 20232MRKT8651B001 |