Spring 2025 Marketing B8641 section 001

Retail Management

Call Number 16552
Day & Time
Location
MW 9:00am-10:30am
To be announced
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Andreas Schulmeyer
Type LECTURE
Method of Instruction In-Person
Course Description The Retail Management course is designed to give students exposure to real-life situations and issues they will face in retail businesses. The course takes a CFO's perspective on decisions made by retailers on a daily basis, including pricing, merchandise curation, promotions, and inventory management. With the rise of eCommerce, the competitive environment has changed materially, forcing retailers to adjust their offline, online, and multichannel offerings to stay competitive. The sessions will focus on the range of retail operating models and the operational challenges retailers face in order to compete effectively.
Web Site Vergil
Department MARKETING
Enrollment 74 students (74 max) as of 11:06AM Tuesday, December 3, 2024
Status Full
Subject Marketing
Number B8641
Section 001
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Section key 20251MRKT8641B001