Fall 2024 Marketing B8637 section 001

The Business of Television and Streaming

The Busi of TV and Stream

Call Number 17122
Day & Time
Location
M 6:00pm-9:15pm
640 Kravis Hall
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Sean Gupta
Type LECTURE
Method of Instruction In-Person
Course Description This course provides a broad overview of the rapidly changing landscape of television and streaming video platforms. We will take an in-depth look at the TV business, from content creation to final distribution through detailed analyses of all major players in the industry. Through case studies, industry articles, guest lectures, and video samples, The Business of Television & Streaming will expose students to every step in the value chain involved in bringing Hollywood and TV to the consumer.
Web Site Vergil
Department MARKETING
Enrollment 73 students (74 max) as of 11:06AM Saturday, December 7, 2024
Subject Marketing
Number B8637
Section 001
Division School of Business
Open To Business, Journalism
Section key 20243MRKT8637B001