Summer 2023 Marketing B8633 section 001

Data Science for Marketing Managers

Data Science Marketing Mg

Call Number 12145
Day & Time
MTWRF 8:30am-11:45am
440 Kravis Hall
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Shawndra Hill
Method of Instruction In-Person
Course Description This course is for students who want to learn how to manage data scientists and data science projects. This course connects real-world data on consumers and firms to decision-making and marketing management. The course will cover many real-world marketing examples to illustrate applications of methods used in data science. The use of real-world examples and cases places these techniques in context and teaches students how to avoid the common pitfalls of data science management, emphasizing the proper application of data science techniques and pipelines. In addition, the course focuses on the unique requirements for managing data science teams and projects. This course covers the considerations that go into starting and completing data successful data science projects in both small and large firms.
Web Site Vergil
Department MARKETING
Enrollment 31 students (45 max) as of 3:07PM Wednesday, July 17, 2024
Subject Marketing
Number B8633
Section 001
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Campus Morningside
Section key 20232MRKT8633B001