Fall 2024 Marketing B8628 section 060

Social and Economic Networks

Social and Economic Netwo

Call Number 17084
Day & Time
Location
M 2:20pm-5:35pm
620 GEFFEN HALL
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Rajeev Kohli
Type LECTURE
Method of Instruction In-Person
Course Description The purpose of the course is to provide an introduction to social and economic networks. A key focus is on understanding concepts and methods used for, and derived from, analyzing such networks. Most of these methods are central to the operations of companies like Facebook, Google, Twitter and Amazon. Among these are methods for identifying segments (communities) in networks; methods that are used by Google to rank search results, by Amazon to recommend products, and by Twitter to recommend customized stories and other individuals for a user to follow; auctions used for selling products as varied as flowers, tuna, art and search keywords; methods used by Facebook for placing advertising in a users newsfeed; and mechanisms used for matching students to schools, cars to passengers (e.g., Uber, Lyft), and kidneys to patients.
Web Site Vergil
Department MARKETING
Enrollment 56 students (74 max) as of 11:06AM Saturday, December 7, 2024
Subject Marketing
Number B8628
Section 060
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Section key 20243MRKT8628B060