| Call Number | 16581 |
|---|---|
| Day & Time Location |
T 9:00am-12:15pm 620 GEFFEN HALL |
| Points | 1.5 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Paul Canetti |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Creating a great user experience is essential to any business, and technology companies are using it as a secret weapon to usurp incumbent players in almost every industry. UX can be a key differentiator in that it adds a new dimension that emphasizes not only the product or service itself, but instead the consumers experience of using that product or service. It is a subtle and often misunderstood distinction with profound implications. UX is an essential skill for those interested in a career in technology and/or product management, but more generally, providing a great experience to your customers is a universal imperative for any business. This course is aimed at those without a strong technical background who want to develop knowledge and skills to get a leg up when founding or joining a technology company. |
| Web Site | Vergil |
| Department | MARKETING |
| Enrollment | 73 students (84 max) as of 7:06PM Thursday, October 30, 2025 |
| Subject | Marketing |
| Number | B8622 |
| Section | 001 |
| Division | School of Business |
| Section key | 20251MRKT8622B001 |