Call Number | 16863 |
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Day & Time Location |
W 6:00pm-9:15pm 440 Kravis Hall |
Points | 1.5 |
Grading Mode | Standard |
Approvals Required | None |
Instructor | Paul Canetti |
Type | LECTURE |
Method of Instruction | In-Person |
Course Description | Creating a great user experience is essential to any business, and technology companies are using it as a secret weapon to usurp incumbent players in almost every industry. UX can be a key differentiator in that it adds a new dimension that emphasizes not only the product or service itself, but instead the consumers experience of using that product or service. It is a subtle and often misunderstood distinction with profound implications. UX is an essential skill for those interested in a career in technology and/or product management, but more generally, providing a great experience to your customers is a universal imperative for any business. This course is aimed at those without a strong technical background who want to develop knowledge and skills to get a leg up when founding or joining a technology company. |
Web Site | Vergil |
Department | MARKETING |
Enrollment | 68 students (74 max) as of 11:06AM Saturday, December 7, 2024 |
Subject | Marketing |
Number | B8622 |
Section | 001 |
Division | School of Business |
Open To | Business, Journalism |
Section key | 20243MRKT8622B001 |