Fall 2024 Marketing B8622 section 001

Intro to User Experience

Call Number 16863
Day & Time
Location
W 6:00pm-9:15pm
440 Kravis Hall
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Paul Canetti
Type LECTURE
Method of Instruction In-Person
Course Description Creating a great user experience is essential to any business, and technology companies are using it as a secret weapon to usurp incumbent players in almost every industry. UX can be a key differentiator in that it adds a new dimension that emphasizes not only the product or service itself, but instead the consumers experience of using that product or service. It is a subtle and often misunderstood distinction with profound implications. UX is an essential skill for those interested in a career in technology and/or product management, but more generally, providing a great experience to your customers is a universal imperative for any business. This course is aimed at those without a strong technical background who want to develop knowledge and skills to get a leg up when founding or joining a technology company.
Web Site Vergil
Department MARKETING
Enrollment 68 students (74 max) as of 11:06AM Saturday, December 7, 2024
Subject Marketing
Number B8622
Section 001
Division School of Business
Open To Business, Journalism
Section key 20243MRKT8622B001