Call Number | 16631 |
---|---|
Day & Time Location |
R 2:20pm-5:35pm 820 Kravis Hall |
Points | 3 |
Grading Mode | Standard |
Approvals Required | None |
Instructor | Eric Johnson |
Type | LECTURE |
Method of Instruction | In-Person |
Course Description | The purpose of this course is to inform future managers, analysts, consultants, and advisors of the psychological processes and biases underlying decision-making, with an emphasis on how to incorporate these insights into marketing and business strategies. This course will help you to improve the quality of your own judgments and decisions in both business and everyday life. People are poor intuitive statisticians, meaning that when they “just think” about situations for which some data or casual observations exist, they tend to make serious inferential errors, in turn leading to systematically biased decisions. We will study some errors that are particularly important for real world problems and look for easy-to-implement solutions. |
Web Site | Vergil |
Department | MARKETING |
Enrollment | 60 students (74 max) as of 4:05PM Wednesday, October 8, 2025 |
Subject | Marketing |
Number | B8619 |
Section | 003 |
Division | School of Business |
Section key | 20251MRKT8619B003 |