Summer 2023 Marketing B8619 section 001

Behav Econ & Decision Making

Behav Econ & Decision Mak

Call Number 12152
Day & Time
MTWRU 9:00am-5:00pm
490 Kravis Hall
Points 3
Grading Mode Standard
Approvals Required None
Instructor Elizabeth Friedman
Method of Instruction In-Person
Course Description The purpose of this course is to inform future managers, analysts, consultants, and advisors of the psychological processes and biases underlying decision-making, with an emphasis on how to incorporate these insights into marketing and business strategies. This course will help you to improve the quality of your own judgments and decisions in both business and everyday life. People are poor intuitive statisticians, meaning that when they “just think” about situations for which some data or casual observations exist, they tend to make serious inferential errors, in turn leading to systematically biased decisions. We will study some errors that are particularly important for real world problems and look for easy-to-implement solutions.

The class has two main facets. First, it will give you a broad overview of important results from various behavioral sciences that clarify how people make decisions. Second, it will provide you with advice about applying these findings to topics in marketing, management, and finance. Classroom time will be devoted to a combination of lectures, discussions, and exercises illustrating the main concepts.
Web Site Vergil
Subterm 07/18-08/04 (L)
Department MARKETING
Enrollment 42 students (64 max) as of 2:07PM Wednesday, July 17, 2024
Subject Marketing
Number B8619
Section 001
Division School of Business
Open To Architecture, Schools of the Arts, Business, Columbia College, Dental Medicine:Post-Grad, Dental Medicine , Engineering:Undergraduate, Engineering:Graduate, GSAS, General Studies, SIPA, Journalism, Medicine, Nursing, Public Health, Professional Studies, Social Work
Campus Morningside
Section key 20232MRKT8619B001