| Call Number | 16635 | 
|---|---|
| Day & Time Location | M 2:20pm-5:35pm 880 Kravis Hall | 
| Points | 1.5 | 
| Grading Mode | Standard | 
| Approvals Required | None | 
| Instructor | Jan Patrick Kuehlwein | 
| Type | LECTURE | 
| Method of Instruction | In-Person | 
| Course Description | Why might someone invest time and pay a premium for a handbag, a hand-wash, a hotel stay or a jar of salt? And that in an environment where the internets long tail gives us seemingly infinite choices and algorithms serve up the optimal price-for-performance option? | 
| Web Site | Vergil | 
| Department | MARKETING | 
| Enrollment | 28 students (30 max) as of 7:06PM Thursday, October 30, 2025 | 
| Subject | Marketing | 
| Number | B8612 | 
| Section | 001 | 
| Division | School of Business | 
| Section key | 20251MRKT8612B001 |