Summer 2023 Marketing B8611 section 001

Media Platforms and Content (Half Term)

Media Platforms and Con (

Call Number 12138
Day & Time
FTR 10:20am-11:50am
420 Kravis Hall
Points 1.5
Grading Mode Standard
Approvals Required None
Instructor Miklos Sarvary
Method of Instruction In-Person
Course Description The purpose of this course is to provide an overview of the various media industries, highlight the common characteristics mentioned above and familiarize students with the key drivers of industry dynamics. Specifically, the course has three distinct objectives. First, it intends to survey the media industries to make sure that students have a broad understanding of the various media sectors. Special emphasis is given to describing the important platforms that largely define a media sectors ecosystem. The course covers all content domains, from entertainment and news to B2B content (information). Second, it intends to provide students with relevant experience in media industry analysis. This experience is important for other elective classes offered by the Media and Technology Program, which are often based on company projects within specific media sectors. Finally, it intends to discuss the fundamental drivers of the media industry in terms of consumer psychology/behavior, key economic drivers and also relevant historical background. The foundations course should be the starting point for students who intend to follow other media elective classes. While it is not strictly required, it is strongly recommended to students taking other media electives.
Web Site Vergil
Subterm 05/22-08/11 (X)
Department MARKETING
Enrollment 40 students (65 max) as of 4:07PM Wednesday, July 17, 2024
Subject Marketing
Number B8611
Section 001
Division School of Business
Open To Architecture, Schools of the Arts, Business, Columbia College, Dental Medicine:Post-Grad, Dental Medicine , Engineering:Undergraduate, Engineering:Graduate, GSAS, General Studies, SIPA, Journalism, Medicine, Nursing, Public Health, Professional Studies, Social Work
Campus Morningside
Section key 20232MRKT8611B001