Spring 2025 Marketing B8608 section 001

Tech Ethics

Call Number 16557
Day & Time
Location
W 2:20pm-5:35pm
To be announced
Points 1.5
Grading Mode Standard
Approvals Required None
Instructors Christopher Lasala
Jeremy Ney
Type LECTURE
Method of Instruction In-Person
Course Description

How can we make ethics an advantage, not an afterthought? Leaders that prioritize responsible decision making for emerging technology products are set to excel in both the short and the long term, and those that do not understand the risks will face commercial and regulatory pitfalls.
   
   Data sits at the center of technology products. And data is no longer big, it’s colossal. 90% of all data ever created (in terms of bytes) was generated in the last 2 years alone. Users produce more data than they ever have historically while companies and open-source institutions are making that data much more accessible. And most, if not all, digital products seek to leverage data to deliver quality, useful and personalized experiences.
   
   This course will explore the ethical considerations surrounding how data is gathered, accessed and deployed when building products. We will cover the prominent issues in technology products today, including user privacy, AI based algorithms, and how data can be used to shape individual & collective behavior. We will leverage examples from case studies and current evolving events, providing students with frameworks for how to address the complex tradeoffs at the intersection of business and society.

Web Site Vergil
Department MARKETING
Enrollment 47 students (50 max) as of 12:06PM Tuesday, December 3, 2024
Subject Marketing
Number B8608
Section 001
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Section key 20251MRKT8608B001