Fall 2024 Marketing B8601 section 001

Digital Disruption & Technology Transfor

Digital Disruption

Call Number 17128
Day & Time
Location
M 6:00pm-9:15pm
490 Kravis Hall
Points 1.5
Grading Mode Standard
Approvals Required None
Instructors Michael C Brown
Esohe Omoruyi
Type LECTURE
Method of Instruction In-Person
Course Description As the generation of digital natives enter the c-suite and promote digital change, digital disruption to analog businesses will be a pervasive theme of management. Digital Disruption & Technology Transformation seeks to navigate how companies can transform in the face of disruption. Specifically, the class will focus on the challenges and best practices associated with successfully transforming a business to survive and compete with digital competitors. The class will dissect transformation across all facets of the business: product, marketing, leadership, organizational design, as well as customer acquisition and customer experience. The course will include digital transformation narratives across a variety of different industries in order to show what best practices exist across multiple contexts and to highlight how these practices should be customized to the specific industry.
Web Site Vergil
Department MARKETING
Enrollment 68 students (74 max) as of 11:06AM Saturday, December 7, 2024
Subject Marketing
Number B8601
Section 001
Division School of Business
Open To Business, Engineering:Graduate, Journalism
Section key 20243MRKT8601B001