Call Number | 17128 |
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Day & Time Location |
M 6:00pm-9:15pm 490 Kravis Hall |
Points | 1.5 |
Grading Mode | Standard |
Approvals Required | None |
Instructors | Michael C Brown Esohe Omoruyi |
Type | LECTURE |
Method of Instruction | In-Person |
Course Description | As the generation of digital natives enter the c-suite and promote digital change, digital disruption to analog businesses will be a pervasive theme of management. Digital Disruption & Technology Transformation seeks to navigate how companies can transform in the face of disruption. Specifically, the class will focus on the challenges and best practices associated with successfully transforming a business to survive and compete with digital competitors. The class will dissect transformation across all facets of the business: product, marketing, leadership, organizational design, as well as customer acquisition and customer experience. The course will include digital transformation narratives across a variety of different industries in order to show what best practices exist across multiple contexts and to highlight how these practices should be customized to the specific industry. |
Web Site | Vergil |
Department | MARKETING |
Enrollment | 68 students (74 max) as of 11:06AM Saturday, December 7, 2024 |
Subject | Marketing |
Number | B8601 |
Section | 001 |
Division | School of Business |
Open To | Business, Engineering:Graduate, Journalism |
Section key | 20243MRKT8601B001 |