| Call Number | 16680 |
|---|---|
| Day & Time Location |
R 6:00pm-9:15pm 640 GEFFEN HALL |
| Points | 1.5 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructors | Michael C Brown Esohe Omoruyi |
| Type | LECTURE |
| Course Description | As the generation of digital natives enter the c-suite and promote digital change, digital disruption to analog businesses will be a pervasive theme of management. Digital Disruption & Technology Transformation seeks to navigate how companies can transform in the face of disruption. Specifically, the class will focus on the challenges and best practices associated with successfully transforming a business to survive and compete with digital competitors. The class will dissect transformation across all facets of the business: product, marketing, leadership, organizational design, as well as customer acquisition and customer experience. The course will include digital transformation narratives across a variety of different industries in order to show what best practices exist across multiple contexts and to highlight how these practices should be customized to the specific industry. |
| Web Site | Vergil |
| Department | MARKETING |
| Enrollment | 52 students (74 max) as of 7:06PM Thursday, October 30, 2025 |
| Subject | Marketing |
| Number | B8601 |
| Section | 001 |
| Division | School of Business |
| Open To | Business, Engineering:Graduate, Journalism |
| Section key | 20233MRKT8601B001 |